Mobe Matt Lloyd: Tips for Seductive Sales Copy

Mobe Matt Lloyd Tips for Seductive Sales Copy

Mobe Matt Lloyd : Great quality copy is good, if you are writing news. If you are writing copy to sell something, your copy needs to be of great quality of course, but it also needs to be seductive. By the end of the copy, your reader should have realized a problem them might not even have known they have, and see how what you are selling is the solution to that problem.

Apple does it all the time; whenever their latest smartphone comes out, its new features are very attractive of course, but it’s their copy that tells you your current smartphone-which you probably bought about a few months ago only- is outdated and that you need a new one. So, how do you write seductive copy like Apple?

Command Attention with Your Headline

Your website visitors are going to look at your headlines before they decide if they want to engage in with your content. Focus on one thing you want your audience to know about your product when writing a headline.

Develop an Enticing Value Proposition

Your value proposition is the conversation starter. It’s the reason your readers will want to know more from you. This is no place to be artistic with your word play. Your readers are in a hurry and they want a straightforward point of why they want to read your article. After your heading, dive right in and write a clear, credible, and conscience reason users should go on.

Promote Readability

Sales copy needs to be easy to read. If readers have to struggle to go through your copy, they will just move on to the next. Write short, snappy sentences. Don’t be afraid of starting a sentence with a ‘and’ or ‘but’. Or a one-word sentence. Try to keep your copy at twelve words per sentence.

When you write your sales copy, focus on your readers. Show them that you care about them and their satisfaction with the product. Think of all the objections they might have to the product, and dispel them one by one.

Mobe Review: Improve Call-To-Action Button Effectiveness

Mobe-Review-Improve-Call-Action-Button's-Effectiveness

Mobe Review : Your call-to-action button is the gateway to visitor conversion; if visitors do not click this button, they do not convert. And if your visitors do not convert, all your efforts creating a website and getting traffic to that website is wasted because you don’t make any sales.

A call-to-action button should be able to compel people into clicking it. Below are a few tips on how you can optimize your call-to-action button to get the best out of it.

Relate It to Your Product

Mobe Review : ‘Add-to-cart,’ ‘Buy now’, ‘Order Now’, this are some of the most common call-to-action buttons you will see in almost every website. They are good call-to-actions, but they don’t have much impact on conversion rates.

Create call-to-actions that relate to your products and your offer, for example, ‘Take This Course’ if you are retailing online courses.

Maximize the Use of Color

Mobe Review : The color of your button is probably the most important thing about it. You want your call-to-action to stand out, so you should choose a color that contrasts with your website design. Generally, green and orange buttons are reported to perform best.

Placement

Mobe Review : Where you place your call-to-action button really matters. You don’t want to place it too early that people will forget about it as they read through your content, and you don’t want to place it to low that they will miss it.

The general rule is to place it above the fold, but that doesn’t always work for everyone. Try various placements and see what works for your website.

Be Creative

Mobe Review : Your call-to-action button doesn’t have to be generic. Think of creative ways that can catch user’s attention, for example, embedding your call-to-action into a video user will watch. You can also play with the design of your call-to-action and make it more attractive and visible.

A good call-to-action can be the difference between a failed sales page and success. Use the tips above to improve your call to action buttons for better conversion rates and sales.