Matt Lloyd Tips : LinkedIn currently has around 414 million users: 78% of them say they use the platform to keep abreast with industry news, and 73% use it to discover new ideas in their profession. Once a central market for recruiters and job seekers, the platform has now evolved to become the epicenter for content consumption and sharing.
LinkedIn launched its long-form publishing platform in 2014 that opened up a stage for users to express themselves and tell their story to their professional networks. Marketers saw this as an opportunity to connect with audiences in a personal way, and companies started building deeper relationships with their customers by telling their brand story.
Click Here To Know About : ‘First Mover’ Lessons from Ebay
To make that happen, below are a few Matt Lloyd tips on how you can use LinkedIn to tell a compelling brand story that will make your business stand out from other companies on the platform.
1. Distribute Relevant Content
Mobe Matt Lloyd Tips : What the world needs is not more content, it’s more relevant content. People want information they can relate to and learn something from. According to LinkedIn, the most in-demand content is industry news. Around 60% of users are interested in industry insights while only 43% are concerned with new products and services.
Writing fact-rich content can help your audience be more attuned with your brand. If you are in the food industry, write articles about the increase in food prices, salaries in food service or new laws and regulations that affect consumers and businesses in your niche.
2. Establish Your Brand’s Voice
Mobe Matt Lloyd Tips : Your brand has a voice. Or, at least, it should have one. Your audience should be able to identify your content even when your logo or company name does not appear on it. Think of your brand as a person: What is its personality?
Once you have identified the characteristics of your brand, always apply it to the content you create. Content Marketing Institute gives a good example of how to map your brand’s voice for your content creation by building a voice chart. You can access it by clicking here.
3. Use Visuals
Mobe Matt Lloyd Tips : People can process pictures 60,000 times faster than text. Images are also attractive to the eye, which could elicit emotions from users to help them relate to the brand.
MDG Advertising found out that any content containing captivating images attract 94% more total views across all social media platforms. Also, 67% of consumers consider clear, detailed images as more important than descriptions and product information, and adding them to posts or updates results to more engagement and higher click-through rates.
The advertising company also revealed that long, text-only content can be daunting to users, reducing audience interaction significantly. To keep your reader interested in your LinkedIn updates, it’s best to use infographics, charts, graphs, etc. Add stimulating pictures to illustrate and enhance your brand’s story.
4. Be a Thoughtful Leader
Mobe Matt Lloyd Tips : Thought leaders are considered experts in their industry. They drive opinions and inspire others with their innovative ideas. Becoming one of the thought leaders in your industry will make it is easy for people to follow you and, ultimately, build their trust in your product or service.
Microsoft, which was ranked the most influential company in LinkedIn for 2015, is an excellent example of how a company can place itself as an industry thought leader. Through their LinkedIn page, where it says they “aim to empower every person and organization on the planet to achieve more,” set themselves up as a caring company helping people build their future.