MOBE Matt Lloyd: What Does It Take to Be One of TOP Consultants?

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MOBE Matt Lloyd Tips: Top MOBE consultants earn hundreds of thousands of dollars. Some have crossed over to a million dollars, and have established themselves in the industry as marketing experts. What does one have to do to be among these accomplished people?

Build Your Own List

They say the money is in the list, and that about sums up why you need to build your own emailing list. Through your email list, you get to keep constant engagement and marketing opportunity. The more targeted your list is, the better for your conversion and long term marketing success. Focus on a targeted list than a large, generic list which only lowers your conversion percentage.

Influence and Convert

As a salesperson, you should be able to influence your prospects’ purchase decisions and convert them to buying customers. That’s how you earn those high commissions that put you among MOBE’s top earners.

To be able to convert, you first need to have the right traffic to come to your website. Organic traffic is good and converts best, but it is unstable and bases too much on search engine algorithms. So, you need to invest in paid traffic. Once you have traffic come to you lead capture page, focus on follow up. Follow-ups go beyond just email marketing. You have to run webinars, use video marketing, and connect with your audience in social media.

Focus On Front End Buyers

One of MOBE’s main front end offers is MTTB, and you want to focus on those. Once you get a sale on those front end offers, you want to start building a relationship with the buyers. Keep constant contact with them and engage them with your campaign.  Then start marketing to them, getting them on webinars, live events, and engaging with MOBE’s phone sales team.

Conclusion

As a MOBE consultant, you have an opportunity to make huge amounts of money. You get to promote high ticket MOBE products that earns you more because of MOBE’s high commissions. To get to the MOBE consultant top spot, create a targeted email list and focus on converting them to buying customers.

MOBE Matt Lloyd Tips: An Email List for Beginners

mobe matt lloyd tips for email marketing

MOBE Matt Lloyd Tips: If you don’t want your emails to end up in the junk or spam folder, you have to build your email lists in a safe and obvious way. That means your prospects need to know that they are opting into your lists. When you join the MOBE affiliate program and start using MOBE training tools, you will discover some of the most effective ways of building email lists.

Below are five of the things you can start with to develop and grow your emailing list.

Put Opportunity Everywhere

People will come to your pages from online searches, links, etc. And not all will go through every page in your website. You need to make it easy for people to opt-in to your emailing lists. If you don’t want to put your opt-in form in all the pages, you could just put in a small ad that offers a lead magnet and a link to the opt-in page to get the lead magnet.

Offer A Lead Magnet

People like free stuff. Especially useful free stuff. A lead magnet if an enticing offer exchanged for your prospects’ contact details. It could be an eBook, business evaluation tools, software, etc. Make sure it has value to your target market. Also make your lead magnet as non-intrusive as possible. People won’t mind giving their email addresses, but a mobile phone or a home address might be asking too much.

Guest Post

What blogs are your target traffic reading frequently? Find out those blogs and write an article for them. Write something that relates to what you are promoting. If for instance, you are promoting MOBE training tools and products, you could write an article on business training. Use keywords that relate to you, and ask the blog owners if you can put your link in the article.

Create A Product You Are Not Selling

Create a product that can sell for a low price point. Make it of really good quality, then give it to someone who is not a competitor but sells to your audience to use as their lead magnet. For example, if you are promoting MOBE training tools, you can make a webinar about creating lead magnets. Then give it to a business processes automation software vendor to offer as a lead magnet. The product should link back to you in some way. This way, you gain traffic from their website.

Mobe Training -Money Making Business Ideas

Money Making Business Ideas - MOBE Training & Review

Mobe Matt Lloyd Tips and Training for Business Success  – Nine out of ten startups fail. The reason? Some of them produce products or services that no one wants. A CB Insights study revealed that around 42% of startups failed because of poor product-market fit. While this particular study focused on small businesses, there is also proof that large corporations are not immune to these mistakes.

Despite the great hype surrounding its launch, Amazon Firephone failed to impress consumers. It was not only high-priced and inferior to competing smartphones in terms of features, but it also failed to provide service to a variety of wireless carriers in the U.S. Sales flopped, forcing the company to make a $170M write-off on inventory. Mobe Training assists Branding for Digital Marketer. Coke, in a move to improve its flagship soft drink taste, has launched the “new taste of Coca-Cola” in 1985. Many who loved Coke’s classic taste rejected the product, causing boycotts and protests—proof that even known brands are never “too big” to bomb.

Regardless if you’re a known brand or an aspiring entrepreneur, Mobe Matt Lloyd suggests you to perform an idea validation test to avoid huge failures. It is the process of obtaining insights from customers before you launch products or campaigns to the market. Instead of deciding on gut instinct, you can draw accurate information by performing this step-by-step idea validation process.

Mobe Training Programs give effective solutions to startup problems

1. Brainstorm and  Business Plan

A business plan is a must for every starting business. It could help you:

  • Identify your goals and your market.
  • Gather data and assess your business condition by conducting a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis.
  • Know your competitors and your revenue opportunities on the local, regional and national level.
  • Back up your proposal with graphics, financial projections and historical data.
  • Identify specific actions that you need to undertake to materialize your ideas.

Furthermore, constructing a good business plan will help you secure funding and will serve as your guide for ongoing market engagements.

2. Market Research

Conducting an in-depth marketing research is your starting point for creating effective sales and marketing campaigns. The information you draw from your research is what will help you understand your demographics, set your marketing direction and build your strategies. Identify the things that you want to know, draft questions around them and form hypotheses on how people will answer.

Then, choose the right group of people for your market research. Once you have identified them, gather data through face-to-face interviews, focused group discussions, polls or surveys. Free tools such as SurveyMonkey, Typeform, Google Forms, ZoHo Survey, Survey Gizmo and Survey Planet can be used to gather customer information and feedback. They vary in terms of the number of respondents, number of questions, question type, templates, customization, data export and reporting capabilities. Matt Lloyd Review about What New Marketers Should Be Doing Right Now?

Another way to get more data for your market research is to gather data from public resources, government information and statistics to know if your business idea can be a viable product or service.

3. Consult an Expert

According to the International Franchise Association (IFA), franchised small firms have higher success rates than independent small businesses. In fact, around 92% of U.S. franchised businesses are still operating five years after inception, as opposed to just half of 28 million independent small businesses. A similar study by the Small Business Association revealed that the average franchise earns five times the revenue of average independent small businesses in their first year. What could be the difference?

It is because franchised businesses operate based on a proven system. Franchisors dedicate resources in IT, HR, sales, training, accounting and marketing to support franchisees. They provide guidance, training, expert advice and consulting so that companies no longer have to reinvent the wheel. Because they have experts guiding them through the process, franchisees can already hit the ground running immediately after launch.

Startup Nation, PartnerUp and SmallBusinessForums.org are some of the online communities that you can join to gain real-world insights from fellow entrepreneurs. Similarly, you can explore active Slack communities such as #FemaleFounders, #Startup, #Launch, #nomads and Bootstrapped Chat. However, if you want a more comprehensive session on targeted topics, you may check out MOBE’s live events and masterminds. These expert-hosted summits provide a wealth of information to help businesses start, grow and manage their business wealth.

4. Test Your Idea

To validate findings gathered from your target market and the industry experts, you need to verify the sustainability of your idea by putting it to the test. There are ways to do this without shelling out serious funding.

One way to do this is to create landing pages or simple Facebook advertisements with a call-to-action to determine if anybody is interested in your idea. You can also run a Facebook ad using geo-location and other metrics according to your target market’s profile. Click-through rates, signups, and downloads provide an indication if it has the potential to generate demand. You need to know the facts now so you can do something about it, no matter how daunting the results can be.

5. Review and Findings

Finally, it’s the last step in the validation process where you examine feedback and results. Positive or negative, embrace these insights and remember that everything you’re doing is for the customer and not you. When people have nice things to say about your business idea, it is an indication that you need to take a step forward and proceed.

In Anand Srinivasan’s book, “How We Did It: 100 entrepreneurs share the story of their struggles and life experiences,” and in this article, you will see how entrepreneurs have succeeded in taking cues from market feedback. If you find not so good results, accept the fact that you have to drop your business idea, but that shouldn’t stop you from trying out another one.

Mobe Matt Lloyd Training – 8 Keys To Drive Traffic To Your Website

Final Word

There you have it, your step-by-step guide to gauge if your brilliant business idea has that earning potential. By doing this validation process, you can decide whether to push through with an idea or not. Now, companies won’t waste resources on building and launching something that the market does not need or will not use.

Whatever results you gather, study it and use it as a basis for your next move. Customers are the reason businesses exist so make sure that you satisfy their needs rather than your own.

Matt Lloyd Tips :Brand Story on Linkedin

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Matt Lloyd Tips : LinkedIn currently has around 414 million users: 78% of them say they use the platform to keep abreast with industry news, and 73% use it to discover new ideas in their profession. Once a central market for recruiters and job seekers, the platform has now evolved to become the epicenter for content consumption and sharing.

LinkedIn launched its long-form publishing platform in 2014 that opened up a stage for users to express themselves and tell their story to their professional networks. Marketers saw this as an opportunity to connect with audiences in a personal way, and companies started building deeper relationships with their customers by telling their brand story.

Click Here To Know About : ‘First Mover’ Lessons from Ebay

To make that happen, below are a few Matt Lloyd tips on how you can use LinkedIn to tell a compelling brand story that will make your business stand out from other companies on the platform.

1. Distribute Relevant Content

Mobe Matt Lloyd Tips : What the world needs is not more content, it’s more relevant content. People want information they can relate to and learn something from. According to LinkedIn, the most in-demand content is industry news. Around 60% of users are interested in industry insights while only 43% are concerned with new products and services.

Writing fact-rich content can help your audience be more attuned with your brand. If you are in the food industry, write articles about the increase in food prices, salaries in food service or new laws and regulations that affect consumers and businesses in your niche.

2. Establish Your Brand’s Voice

Mobe Matt Lloyd Tips : Your brand has a voice. Or, at least, it should have one. Your audience should be able to identify your content even when your logo or company name does not appear on it. Think of your brand as a person: What is its personality?

Once you have identified the characteristics of your brand, always apply it to the content you create. Content Marketing Institute gives a good example of how to map your brand’s voice for your content creation by building a voice chart. You can access it by clicking here.

3. Use Visuals

Mobe Matt Lloyd Tips : People can process pictures 60,000 times faster than text. Images are also attractive to the eye, which could elicit emotions from users to help them relate to the brand.

MDG Advertising found out that any content containing captivating images attract 94% more total views across all social media platforms. Also, 67% of consumers consider clear, detailed images as more important than descriptions and product information, and adding them to posts or updates results to more engagement and higher click-through rates.

The advertising company also revealed that long, text-only content can be daunting to users, reducing audience interaction significantly. To keep your reader interested in your LinkedIn updates, it’s best to use infographics, charts, graphs, etc. Add stimulating pictures to illustrate and enhance your brand’s story.

4. Be a Thoughtful Leader

Mobe Matt Lloyd Tips : Thought leaders are considered experts in their industry. They drive opinions and inspire others with their innovative ideas. Becoming one of the thought leaders in your industry will make it is easy for people to follow you and, ultimately, build their trust in your product or service.

Microsoft, which was ranked the most influential company in LinkedIn for 2015, is an excellent example of how a company can place itself as an industry thought leader. Through their LinkedIn page, where it says they “aim to empower every person and organization on the planet to achieve more,” set themselves up as a caring company helping people build their future.

Mobe Matt Lloyd Tips :Millionaire Mindset

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Mobe Matt Lloyd :Why does the rich keep getting richer when everyone else seems to be plummeting into a financial black hole? Is it an inevitable destiny that you just have to accept and learn to live with? Not quite.

The biggest secret as to how rich people continuously grow their wealth lies in their money management skills. Many successful people attribute their wealth to actively and effectively taking control of their finances. They adopt the habit of budgeting and planning for their expenditures and are diligent in keeping to it.

The good news is you can also learn to be in control of your finances, and you can start by avoiding these six common financial mistakes that rich people stay clear of.

1. Not Investing in Yourself

The most profitable investment you can make in life is investing in yourself. Your time and money should be primarily spent on improving your knowledge and skills before you can hope to make a success in other investments.

Successful people never stop learning. They buy books and materials that will help enhance their skills. They attend seminars and seek expert advice to better their expertise. They have a portion of their earnings strictly dedicated to educating and improving themselves. In his book “No Excuses: The Power of Self-Discipline,” Brian Tracy advises investing 3% of your income back in yourself to grow your earning ability.

You can never grow if you don’t learn new things. Your income, mindset and approach towards money will stay the same, and you will keep falling deeper into debt and financial difficulties if you’re not careful and knowledgeable.

2. Buying Cheap

In efforts to save money, most people will buy the cheapest option available. Granted, it saves you some money at that moment, until you have to replace your purchase three months later. Good quality goods don’t usually come cheap, and cheap goods don’t last long.

Think long-term investment when making purchases for everything from a simple pair of shoes to your family car. In the long run, you will save a lot more money buying quality stuff, you will get a good user experience, and you will probably save yourself the time spent on looking for cheaper products.

3. Living outside Your Means

Fake it until you make it. That is probably one of the worst financial advice anyone can ever give. You should never fake having a lot of money. Spending ridiculous amounts of cash on luxurious brands and entertainment sprees, especially if you’re using lots of money you don’t have, will lead you to mountains of credit card debts that might take you years to get out of.

While a lot of people’s expenditures greatly exceeds their earnings, rich people live on less than they earn. This is an essential money management skill that will help you increase your savings every month. Assess your monthly expenses and cut down on those things you can live without. Adjust your budget to, at most, 80% of your income, and stick to spending only that.

4. Wasting Money on Fees and Interest

Buying on credit is costly. There are high fees and interests that come with maintaining a credit card. Some banks charge as high as 20% or more, thus, you end up paying more money than you spent, which is money that could have gone into your savings.

A lot of people also have a habit of paying their bills late or paying only the minimum amount. Late payments may incur extra charges that you don’t need; which wastes your money, and the longer it takes you to pay your bills, the higher interest you’ll have to pay.

5. Staying in a Stagnant Income

Some people get too comfortable with their financial situations. They learn to make do with what they earn and hardly ever make an attempt to improve their income. Price hikes, increasing taxes and other economic situations keep rising no matter how stagnant your income is, which could slowly eat away your purchasing power. This eventually leads to spending on credit and only worsens your financial situation.

Rich people are never satisfied with a stagnant income; they are always thinking of ways to supplement their earnings. They diversify their income through investments and business endeavors, and avail savings accounts with high-interest rates. Furthermore, they improve their skills and expertise so that they can have the leverage to ask for salary increments, or develop their products and services to raise prices.

6. Saving Last

When ordinary individuals see some money in their bank account, most of them immediately think of what they could spend it on. They allocate the money to various expenses they believe they need and only save whatever is left, which is usually very little or, sometimes, nothing at all.

Rich people, on the other hand, study their finances, calculate where their money needs to go, and then put away the savings money before allotting the rest to expenses. They plan budgets based only on the money they have after saving, and they avoid impulsive buying. They never make spontaneous withdrawals from their bank accounts, and if they must cash out, they find ways to earn money to replace it.

None of the points mentioned above have anything to do with the amount of money you already have, but everything to do with your financial control and a positive mindset towards wealth. Put your efforts in taking control of your finances, and you will enjoy a stable and prosperous life.

Mobe Training Tips For The Lean Start-Up

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Mobe Training Tips: Lean start-up is a phrase that’s been around for a few years now in entrepreneurial and business circles, but is it just a new buzzword for an old concept or is it something new that your business can benefit from?

A Microcosmic Example

It was a cloudless 98-degree August day when 8-year-old Debbie Ann set up her lemonade stand on the corner.

With a supply of 5-ounce plastic tumblers and an old cooler full of melting ice cubes underneath a small folding table, she served cup after cup of instant lemonade for $0.25 each.

Roughly half of the people who pulled over for a drink said something to her about iced tea.

The following Sunday, the banner on the table read “Lemonade or Iced Tea 25¢.” That day, she sold twice as much tea as lemonade. More than half of her customers mentioned they’d gladly pay more for a bigger glass.

The Sunday after, Debbie Ann was on the corner again, this time with 20-ounce tumblers. The banner now read, “Big Iced Tea $1.00.” She could barely keep up with the traffic. Before the day was half-over, her mother had to go buy more ice and cups.

On the next street over, 12-year-old David was working on his “Be Cool Hat,” a baseball cap lined with blue ice packets that you put in the freezer overnight and wear on hot days to keep you cool.

He’d worked on the hat for several years, making the packets thinner and smaller, optimizing the comfort and cooling range. No one, except his family, knew about it. He managed to convince his rich uncle to fund a production run of the hats, which he had manufactured in China.

David also used some of the money to run ads in the local newspaper and got a couple of sales. He took the hats to the local flea market and sold one or two. There was very little interest. People said it was too heavy and uncomfortable. He discovered that the general audience for baseball caps was actually pretty small. He even refunded one of his sales when the customer complained that the hat gave him a headache.

David sank years of his life and a couple thousand dollars of someone else’s money into what he realized too late was a failed product.

David approached his start-up the way many entrepreneurs have: going forward with what they believe is a good idea and developing it in “stealth mode,” without feedback from potential customers or even ascertaining if their idea is attractive to any audience. They invest money in production and promotion, but the product, when finally launched, fails to gain traction.

On the other hand, Debbie Ann approached her business as a lean start-up would: taking her idea of “cold drink on a hot day” directly to the streets. In doing so, she found customers and listened to them. From their feedback, she was able to pivot slightly in her product offering. By continuing to listen to them, she was able to deliver exactly what they wanted and found success.

Lean Start-Up Methodology

Entrepreneur and author Eric Reis proposed the lean start-up philosophy in 2008. He had been involved in two start-ups that ultimately failed.

In both cases, he realized that the main reason was a failure to accurately understand their customers’ needs and wants. Both start-ups began “working forward from the technology instead of working backward from the business results you’re trying to achieve,” Reis said in the Xconomy.com blog.

Like any entrepreneurial endeavor, the lean start-up begins with a product idea. Rather than formulating a business plan to obtain funding so that you can begin building a team, developing and launching your product (as conventional start-ups have been doing since time immemorial), the lean start-up puts a “minimum valuable product” (MVP) into the hands of customers, known as “early adopters,” in order to obtain as much feedback as possible.

This feedback is called “validated learning” and its purpose is to find out as early and with as little effort and funding, if you’re producing a product or service that people actually want. That’s the “results you’re trying to achieve” that Reis referred to. It’s validated because it comes directly from customers rather than from anyone’s assumptions.

Lean start-up methodology is scientific in that it begins with a hypothesis about a product or service that a particular audience wants and then, by putting an MVP out there, proceeds to discover if that hypothesis is correct … or not.

By listening to early adopter feedback, the lean start-up can optimize its offering to be more of what’s needed and wanted. However, when the hypothesis proves to be weak, a lean start-up may still collect feedback and discover a new need or want. In such a scenario, the lean start-up may decide to “pivot” from their initial hypothesis to a new one, and provide an MVP that conforms to that newly-discovered need.

This entire cycle is summed up in the lean start-up concept, “Build-Measure-Learn,” which emphasizes the speed of developing a MVP, measuring customer response to the MVP, and learning from the “experiment” whether to proceed with the product or pivot to something else.

There are indications that the lean start-up methodology has been adapted for use by large, thriving businesses to pilot new initiatives and even by offices of the U.S. Government, such as Data.gov and the Department of Health and Human Services, as Reis describes in his blog, Startup Lessons Learned.Ideas - Mobe TrainingBest Ways to Think of Ideas for Start Up

Not Everyone Agrees

Despite the seemingly sensible approach of a lean start-up, it has its critics, some of whom insist that not all early adopters have an interest in helping improve a product, but just wanted a finished product to begin with. (This is particularly true of software products.)

Yet, even Reis does not insist that lean start-up methodology should be swallowed whole, but should be the subject of validated learning by the user, in much the same way early adopters give feedback on an MVP.

The entire process and how to implement it is described in Reis’ book, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

Mobe Affiliate Program :Business Expansion

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Mobe Affiliate Program :This era is all about disruption and startups are a huge part of the disrupting industry. For a lot of companies, expanding might be the last thing on their minds. Like investing in stocks, expansion is a risky undertaking that involves a mosh pit of risks and challenges. Imagine taking all of the money you’ve earned throughout your life and placing it in an investment option that doesn’t guarantee a return. Much like gambling, you either win or lose, and there’s no consolation prize for joining.

It’s not that businesses don’t want to grow, but most might just be too caught up with the daily market scuffle to recognize success. On the other hand, others who are just getting by fear the unfamiliar. Most of these entrepreneurs are content with how things are going (at least for now) so they refuse to mess up the status quo.

Well, who can blame them? The struggle is all too real. Small Business Trends cited that a staggering 95% of businesses fail within the first five years and Inc. reported that around 96% of all businesses don’t get past their 10-year anniversaries. With statistics showing bleak business success rates, it is mind-boggling that anyone still decides to tread the more difficult road.

Business Owners Hesitate to Expand for a Number of Reasons

Here are a few of them:

1. Personal Risks

What a lot of business owners value most is their work-life balance. Compared to their peers in large corporations, they have more control of their hours and priorities. When expanding, this balance will undoubtedly be rattled in some ways. Health, family time and personal finances will once again be compromised. Business owners know this since they have experienced this before. Starting the business might have caused them many sleepless nights and stress. It’s natural to avoid having to go through that again.

2. Business Risks

There is also the matter of finances. This is probably the top reason why startups feel they cannot expand. A cash flow deficit could do irreparable damage to your reputation and operations. It could also bring a number of pressures and disruptions to any working system, and for small businesses, that may be a lot to take. New payables may create unforeseen financial strain that you may not be prepared for.

Being busy with the ongoing expansion, you might unknowingly neglect your existing customers that could result to them feeling underserved. Even with financial backing, businesses will still undergo changes—a lot of them, and employees might feel uncomfortable with these changes. Drastic changes could make employees uncomfortable and prompt them to quit. For business owners, this is an additional risk that they may want to avoid.

3. Competitive Risks

Expansion is a daring step that involves taking on new markets. Everything is fresh and exciting, but there is a caveat. It also means that you’ll be immersing yourself in an environment that could be unfamiliar. Learning a new market comes with its own set of challenges. Naturally, you’ll meet competitors who have established themselves in that market and have substantially more experience. So how can a small fish like you compete with the big ones?

The Cost of Delaying

It won’t be easy, but success in expansion is achievable. Apple would not be the gargantuan technology company it is today if it did not take risks and expand from Steve Job’s garage. While comfort zones are, well, comfortable, you won’t achieve much by staying there. The most successful startups are hungry for success and they didn’t let hurdles cripple their chances at establishing their brand.

Choosing to stay within your small niche for too long has its dangers. Here are a few that could help you change your mind if you’re still hesitating to expand.

You Might Lose Valuable Employees

Achievers are hungry for development. If you keep asking your employees to do the same things over and over again, they’ll get bored and feel unmotivated. Even the most loyal employees desire different avenues for growth. Without that, they may feel the need to leave.

You’re Limiting Your Business Growth and Revenues

By expanding, you showcase your business to a wider audience, which increases your pool of potential customers. We know what that means—a chance to dramatically improve sales and, ultimately, increase business profitability. Delaying expansion could delay revenue growth, limit your reach, and potentially sabotage your chance at even greater success.

You’re Giving Your Competitors the Advantage

A good startup business has long-term goals, and these goals should be carried out on specific timelines. Timing is crucial to a business. Missed opportunities give your competition the chance to take advantage of it. Customers want innovative products and services, especially the Millennials, who are very tough to break. If you wait too long to give them what they need, they might think that you’re no longer interested in keeping them happy. Today’s consumers will shift to the next provider if they see that they provide more value. Believe it or not, business expansions excite consumers. If you keep disappointing them with the same products and services, you could be pushing them towards your competitors.

Considerations

Mobe Affiliate Program Tips: It’s every business owner’s dream to be successful in his journey towards financial freedom. While it can pose problems for businesses that are not ready to take on the challenges of growth, entrepreneurs who choose not to diversify can also face the wrath of its employees, its stakeholders and most importantly, its consumers.

Expansion has its share of risks, and making too many changes too fast, too soon, can backfire. But done right, expansion makes good business sense. Growth allows for better brand recognition, creates “economies of scale,” and helps businesses offer a wider range of products to a larger geographical market. Not only does it build business value for its employees and its customers, but it can also elevate the company to the forefront of consumers’ minds. If you are too slow to address your market’s needs, you might miss out on once-in-a-lifetime opportunities in today’s marketplace.

To realize the rewards that a bigger business brings, you need to revisit your business plan and make some modifications. Gather your reinforcements—your marketing consultant, your lawyers, your accountants, your stakeholders, and your employees—and discuss your plans with them. Before anything else, make sure you’ve done your feasibility study—with results suggesting that you have a future when you scale your business. Customer feedback is crucial and it will help you make a more informed decision.

Expansion entails careful consideration, and sometimes, a leap of faith. A solid plan, a good vision, and constant communication between management and its employees are keys to successfully expanding. Once you decide that your business is ready to move forward, proceed with caution and make calculated decisions. This will help minimize risks and increase your business’ chance for success.

Mobe Ratings & Review :Social Media Metrics

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Mobe Ratings & Reviews: Are your brochures, flyers, and television advertisements working for you?

Some customers will see your product advertised and will immediately make a purchase, but the majority of today’s consumers need more information before they invest in a product, hence the importance of having a company website that offers more information to aid in the customers’ purchase decision.

Every marketing effort made should be towards influencing the customer to make the purchase. They should send people to your website to get more information and, ultimately, make a purchase. Many businesses are questioning whether offline media is increasing traffic to their website or if they should focus more on digital marketing efforts.

Social media metrics, like Google Analytics, are making it easier to track leads generated by offline traffic. Mobe This Ratings & Reviews The list below looks at the best strategies to determine if your offline marketing efforts are effective.

Quick Response Codes

Quick response (QR) codes are ciphers that consist of a display of black and white squares. They typically store website information readable by smartphone cameras.  QR codes have become extremely popular and are easy to use, so they are a great option to track your offline traffic.

Customer Landing Pages

Another way to track your offline traffic is by creating a unique landing page for each of your offline marketing efforts.

For example, if you have an organic food store that just opened a restaurant, your organic food store’s main website will be ‘www.organicfoodstore.com’. You will then create ‘www.organicfoodstore.resturant’ as a landing page for the restaurant. The landing page will be explicitly focused on the restaurant, instead of the rest of the store. When you pass out flyers or place newspaper advertisements for the restaurant, the QR code and URL’s will lead to the landing page, not the food store’s main website.

Redirect Domains

You can also set up domains that redirect visitors from custom URLs to a landing page in your main website. These domains are usually catchy and easier to remember. They would then be placed on all your offline media.

Direct Hits

People are likely to go online and search for your brand if they see an offline advertisement that spikes their interest. This will increase your website’s direct hits. Direct hits represent the people actively searching for your brand name or typing in your URL. To get more accurate statistics on the number of direct hits from offline media, run the campaign exclusively offline for a short time and get a sample to analyze.

The Google Analytics screenshot above shows the increase in traffic during a timeframe of intense marketing promotion for an event. Direct hits (Sessions) increased significantly compared to previous periods and a large number of these direct hits were from new users. This shows that the offline marketing efforts that were implemented during this time reached many people who had not accessed the website before.

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Customized Discount Codes

Mobe Review :Discount codes are a popular and simple method that many businesses are using to track their offline marketing efforts. Magazines and other print media carry a lot of discount codes. A newspaper advertisement will have a 10% off discount code to enter when making a purchase on a website. Another method is to print coupons for gifts to be redeemed from the company website. Reports based on the use of these codes will show you how effective they were in driving traffic to your website.

Matt Lloyd Mobe Tips: ‘Freemium’ Business

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Matt Lloyd Mobe Tips:The freemium business model, which blends the elements of “free” and “premium,” is gaining popularity among business owners. They are leveraging the concept to draw larger numbers of customers than they could if they didn’t have a free digital product to offer upfront.

In some cases, this strategy works great. In others, it’s a complete disaster. So, how do you know if freemium is right for your business?

Origins

To best answer this question, you should consider how the business model evolved.

Matt Lloyd Mobe Tips: Back in the day, the freemium model was pretty much only used by tech companies. Entry-level IT solutions, free apps, music services, VOIP offerings such as Skype—the whole idea was to offer an easy point of entry to the masses, with a plan to upsell a certain percentage of free users on the backend, thereby ensuring profitability.

Over time, the pricing model morphed a bit and expanded outside the tech realm. While marketing purists may take issue with applying the term freemium to other free content-driven mechanisms, such as inbound and content marketing offers, the result is largely the same: using a free product or service to attract customers who, hopefully, will pay for the premium upgrade.

This makes sense up to a point because the power of a freebie stems from having a high quality digital product that can be easily duplicated at low or no cost.

But there are two key factors that will determine whether or not the freemium model is good for your business:

  1. Your free product’s potential reach, and
  2. Your capacity for offering complementary products that can lock in profits

Reach

Obviously, the greater your free product’s reach, the more prospects and customers you’ll draw. And this larger influx should translate into a larger potential market for your upsell products—because the more people who know about these offerings, the greater the chances that they’ll buy them.

Upsell

Unfortunately, this is where the wheels can come off the wagon, even for tech companies that should know better.

Case in point: Box, a cloud storage file sync and share company. (Note: Box is the example of choice here because it’s publicly traded and there’s plenty of information available about it. But you could probably insert the more familiar Dropbox, which is privately held, and arrive at a similar conclusion.)

Other Uses

Matt Lloyd Mobe Tips: Of course, that’s not to say the freemium model doesn’t deliver. In many cases, it yields outstanding results. Your challenges when adopting such a model will usually come down to determining what should be offered for free, and what to do if your initial assessment misses the mark.

If you fail to draw in new users, for example, it’s probably a sign that your free offerings are not compelling enough, so you’d want to provide more (or better) free features.

On the other hand, if you’re gaining traffic but no one’s paying to upgrade, that could be a sign that your free offerings are too robust and you need to pare back.

As a business owner, it’s up to you to determine both your customers’ expectations and your willingness and ability to supply free and premium offerings that meet those expectations. To help stay on track, ask yourself the following six questions:

  1. What am I willing to provide for free?
  2. Am I communicating the value of my premium offer effectively?
  3. Do I know my ideal conversion rate?
  4. Do I fully grasp my product’s conversion life cycle?
  5. Are my freebie takers spreading the word about my product?
  6. Is my freemium model driving innovation in my business?

Whether or not the freemium model is right for your business will depend upon a number of factors. If you let the six questions above serve as your guide, you should be able to determine if this model will lead to sustainable success or if you should consider another approach.

Matt Lloyd Ideas :Lots of Clicks but No Opt-Ins?

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Matt Lloyd Training Ideas – In the scheme of things, plenty of clicks and no opt-ins isn’t such a bad problem to have. It’s a good indication that at least your ad is working. This narrows down what the possible problems are and how to fix them.

Consistency

Mobe Matt Lloyd Training Ideas – People like and want consistency. They want what they see and are more or less disappointed when what they get does not look like what was advertised to them. This was illustrated really well in Falling Down, a pretty dark American movie from the early nineties.

In it, Michael Douglas plays a man who has lost his family and his job and finally, it seems, his mind. In one scene, he goes into a burger place and orders lunch at gunpoint. When it arrives, it’s a “sorry, miserable, squashed thing”—nothing like the plump, juicy burger on the menu board.

I love movies. There was a time in my life, back in 2008 and 2009, when I watched a lot of them—two a night sometimes. Often, they were films I’d never heard of. I would watch a trailer and if it looked good, I’d download or stream the movie.

Sometimes, I’d bail out by half-hour into the film when I realized the trailer was more entertaining than the actual movie. Inconsistency.

The same kind of “bail out” can happen with your clicks and opt-ins. As an online marketer, you can create problems for yourself when you fail to maintain consistency throughout your sales funnel. This can show up one or more ways:

Copy: Your ad copy doesn’t correspond to your landing page copy. This applies strongly to ad headlines or email subject lines. If your ad headline says “Make Easy Money in Your Spare Time” and your landing page headline is “Free Ebook Shows You How to Generate Leads,” there’s a disconnection there. They’re two different things. People will quickly lose confidence and click away. Ensure there’s a consistency between them and, when unsure, make them identical.

Look and feel: The company colors, type font, images, tone of the copy, etc. are as important as the headline. For instance, don’t create a brand new ad that links to an old landing page with last year’s design, an outdated logo, etc.

Ensure each part of your sales funnel is consistent with the other parts.

Free and Valuable

In most cases, what people are trying to do is generate leads from whom they can promote their paid offers to. You can consider anyone who gives you some degree of contact information as a lead. But they don’t just give up their email address for nothing.

You’ve got to give them something of value. At MOBE, we give them access to a library of videos in which I answer the most pressing business questions new entrepreneurs and online marketers ask, updated almost daily. This is our “lead magnet.”

Your lead magnet may be a free e-book, report, e-course, consultation, or other valuable free item or service.

To know what’s valuable to your market, you’ve got to know your market: Who are your typical prospects? What are their deep desires? At MOBE, we know that our market is composed of people who want to work less and earn more, so we offer access to a free video that shows them how to make $1,000, $3,000, and $5,000 commissions working just 45 minutes a day.

Minimize the Risk

People don’t want to commit too much to someone they don’t know. Offering something valuable for free minimizes the risk—it’s free, after all. To minimize it even further, you’ve got to be careful with how much contact information you ask for.

For a downloadable lead magnet, people don’t mind giving their email address or their name and email. If it’s something substantial that has to be delivered by postal mail, you can ask for a mailing address. But people don’t want to risk giving too much information. So when you ask for too much information, get too personal, expect your opt-ins to go down.

This is not necessarily a bad thing. Some people use their opt-in form to prequalify their leads. For instance, top direct response copywriter Bob Bly only wants to give his free reports to prospects seeking a world-class copywriter, not to people who just want a free e-book. So, he asks a lot of questions about their copywriting needs and budget in his opt-in form.

Does It Get You Excited?

Your headlines (or email subject lines) exist to raise the reader’s curiosity and imply a benefit to them. That’s what gets them to click. But after they’ve clicked, the rest of the copy on your landing page or home page has to keep them reading, engaged, and encouraged to take action (opt-in, call you up, make a purchase, etc.).

Your offer has to be irresistible … even to you. Regardless if you wrote the copy or someone else did and it really excites you and makes you want the offer, it would probably excite others, too.

If you’re not getting opt-ins, it may just be that your offer is not exciting enough and needs to be reworded or rewritten.

Writing effective copy is an art and science anyone can learn about. There are plenty of good books out there about it and plenty of really good copywriting how-to articles on the MOBE website.