Mobe Training Tips For The Lean Start-Up

Mobe Training & Tips For Lead Start Up

Mobe Training Tips: Lean start-up is a phrase that’s been around for a few years now in entrepreneurial and business circles, but is it just a new buzzword for an old concept or is it something new that your business can benefit from?

A Microcosmic Example

It was a cloudless 98-degree August day when 8-year-old Debbie Ann set up her lemonade stand on the corner.

With a supply of 5-ounce plastic tumblers and an old cooler full of melting ice cubes underneath a small folding table, she served cup after cup of instant lemonade for $0.25 each.

Roughly half of the people who pulled over for a drink said something to her about iced tea.

The following Sunday, the banner on the table read “Lemonade or Iced Tea 25¢.” That day, she sold twice as much tea as lemonade. More than half of her customers mentioned they’d gladly pay more for a bigger glass.

The Sunday after, Debbie Ann was on the corner again, this time with 20-ounce tumblers. The banner now read, “Big Iced Tea $1.00.” She could barely keep up with the traffic. Before the day was half-over, her mother had to go buy more ice and cups.

On the next street over, 12-year-old David was working on his “Be Cool Hat,” a baseball cap lined with blue ice packets that you put in the freezer overnight and wear on hot days to keep you cool.

He’d worked on the hat for several years, making the packets thinner and smaller, optimizing the comfort and cooling range. No one, except his family, knew about it. He managed to convince his rich uncle to fund a production run of the hats, which he had manufactured in China.

David also used some of the money to run ads in the local newspaper and got a couple of sales. He took the hats to the local flea market and sold one or two. There was very little interest. People said it was too heavy and uncomfortable. He discovered that the general audience for baseball caps was actually pretty small. He even refunded one of his sales when the customer complained that the hat gave him a headache.

David sank years of his life and a couple thousand dollars of someone else’s money into what he realized too late was a failed product.

David approached his start-up the way many entrepreneurs have: going forward with what they believe is a good idea and developing it in “stealth mode,” without feedback from potential customers or even ascertaining if their idea is attractive to any audience. They invest money in production and promotion, but the product, when finally launched, fails to gain traction.

On the other hand, Debbie Ann approached her business as a lean start-up would: taking her idea of “cold drink on a hot day” directly to the streets. In doing so, she found customers and listened to them. From their feedback, she was able to pivot slightly in her product offering. By continuing to listen to them, she was able to deliver exactly what they wanted and found success.

Lean Start-Up Methodology

Entrepreneur and author Eric Reis proposed the lean start-up philosophy in 2008. He had been involved in two start-ups that ultimately failed.

In both cases, he realized that the main reason was a failure to accurately understand their customers’ needs and wants. Both start-ups began “working forward from the technology instead of working backward from the business results you’re trying to achieve,” Reis said in the Xconomy.com blog.

Like any entrepreneurial endeavor, the lean start-up begins with a product idea. Rather than formulating a business plan to obtain funding so that you can begin building a team, developing and launching your product (as conventional start-ups have been doing since time immemorial), the lean start-up puts a “minimum valuable product” (MVP) into the hands of customers, known as “early adopters,” in order to obtain as much feedback as possible.

This feedback is called “validated learning” and its purpose is to find out as early and with as little effort and funding, if you’re producing a product or service that people actually want. That’s the “results you’re trying to achieve” that Reis referred to. It’s validated because it comes directly from customers rather than from anyone’s assumptions.

Lean start-up methodology is scientific in that it begins with a hypothesis about a product or service that a particular audience wants and then, by putting an MVP out there, proceeds to discover if that hypothesis is correct … or not.

By listening to early adopter feedback, the lean start-up can optimize its offering to be more of what’s needed and wanted. However, when the hypothesis proves to be weak, a lean start-up may still collect feedback and discover a new need or want. In such a scenario, the lean start-up may decide to “pivot” from their initial hypothesis to a new one, and provide an MVP that conforms to that newly-discovered need.

This entire cycle is summed up in the lean start-up concept, “Build-Measure-Learn,” which emphasizes the speed of developing a MVP, measuring customer response to the MVP, and learning from the “experiment” whether to proceed with the product or pivot to something else.

There are indications that the lean start-up methodology has been adapted for use by large, thriving businesses to pilot new initiatives and even by offices of the U.S. Government, such as Data.gov and the Department of Health and Human Services, as Reis describes in his blog, Startup Lessons Learned.Ideas - Mobe TrainingBest Ways to Think of Ideas for Start Up

Not Everyone Agrees

Despite the seemingly sensible approach of a lean start-up, it has its critics, some of whom insist that not all early adopters have an interest in helping improve a product, but just wanted a finished product to begin with. (This is particularly true of software products.)

Yet, even Reis does not insist that lean start-up methodology should be swallowed whole, but should be the subject of validated learning by the user, in much the same way early adopters give feedback on an MVP.

The entire process and how to implement it is described in Reis’ book, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

Mobe Affiliate Program :Make Money Online

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Mobe Affiliate Program – Bill Gates and Warren Buffett are some of the most highly visible public figures. But for every billionaire with that level of popularity, there are many more whose names you never hear and wouldn’t know anyway. Great wealth is not reliant upon a strong public persona and nowhere is this truer in Internet marketing.

A Misconception

Like any industry, the Internet marketing niche has its celebrities and gurus—the most successful and visible direct marketers. They have snazzy websites and blogs with thousands of subscribers. They write books. They appear at live events and address hundreds of audiences. They are in your inbox every other day or so, unless they are having a product launch or a sales deadline; in which case, they may show up daily or even twice a day.
Because of this, I suspect that there are people who are interested in making a lot of money online but have held off or given up on the idea because they think it means they have to be one of these gurus too.
Understandably, some people, for one reason or another, don’t want to be the “talking head” or the celebrity. Not everyone feels like they have the looks or the personality or the time for it. I honestly didn’t when I started out. I didn’t want to talk in front of people. I never considered there was another way to do what I wanted to do.
If you want to build up a large, well-known company like MOBE, it helps to “put a face” on your business. But if you’re just interested in making money online, it’s not necessary at all.

Quiet Members of the Billionaire’s Club

The club includes people you know and love: Oprah Winfrey (net worth of $3 billion), Steven Spielberg ($3.6 billion), Sir Richard Branson ($4.8 billion), and Facebook’s Mark Zuckerberg ($35 billion).
It also includes Riley Bechtel. Never heard of him? He heads the seventh-largest privately-owned U.S. company, Bechtel Corp. They are the people who built Hoover Dam and carved the “Chunnel” underwater between Britain and France. He’s worth $5.5 billion.
How about Americo Amorim, Portugal’s “King of cork”? He turned his grandfather’s little cork factory into a $650 million-a-year business, of which he still owns 50 percent. His $7 billion worth comes from his sizeable investments in energy, finance, and tourism.There are many, many others. None are public figures. You don’t have to be either.

MOBE Millionaire under the Radar

I know of one guy who, as of this writing, has made more than $1.5 million in commissions with MOBE. He was the fifth person to do so—one of our all-time top earners.
If I told you his name, you’d look at me blankly. His name is not associated with any websites. Neither his name nor his face are on the cover of any books. The video he uses doesn’t show him or even have his own voice in it. He doesn’t have any videos on YouTube. I’ve attempted to Google him and came up empty-handed.
He’s not a guru or an authority; he hasn’t identified and optimized a brand. He’s just a guy who has made a whole lot of money online with MOBE.

How Did He Do It?

In the spirit of full disclosure, I will tell you that this particularly successful marketer’s results are not typical. He was not a beginner when he came to MOBE, but had plenty of past online marketing experience and had built up a decent list to market to.
He’s not doing anything that anyone else couldn’t do, he just happens to be doing it on a larger scale but anyone can start bringing in sales and making commissions without establishing their personal brand or any kind of online presence.
It works like this: he is using an affiliate network to drive traffic to MOBE’s $49-dollar front-end offer, the 45-Minute Paydays. The people who arrive at this offer can watch the video he’s posted which, as I mentioned earlier, does not feature him in any way. People can click the “buy now” button without ever talking to or seeing this guy. He remains unknown.
I know of other affiliates who came to MOBE with online marketing experience and who have made a comfortable set of six figures without marketing to their existing lists. One in particular started by just placing ads on Facebook to drive traffic to MOBE’s offer. People saw the ad, clicked on it and arrived at MOBE’s high-converting lead capture page, where they could watch the 45-Minute Paydays video. This particular person generated all kinds of new traffic and began building an entirely new list.
MOBE’s lead capture pages are optimized to be as high-converting as possible. You just need to drive the traffic to them and a percentage of that traffic will buy.
And you can do it without a website, without being an online personality … without ever showing your face or name if you don’t want to.

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