Mobe Matt Lloyd Training :Lead magnets are the best way to create more of your traffic into leads. A lead magnet is an offer that gives your website visitors something of value in exchange for their contact information. It is the first step in relationship building and not only the best way to create lads, but also a great step towards turning your traffic into buying customers.
This MOBE Matt Lloyd training guide offers you invaluable tips that will help you create lead magnet that truly get people to subscribe to your lists.
The MOBE Matt Lloyd training guide has three steps that will help you create lead magnets at every stage of your lead magnet development process.
Niche Your Audience
If your lead magnet is created for everyone, it will probably appeal to no one. Define a niche you want to target for your desired action; e.g., sign up, subscribe, social media follows, etc. When you have a specific niche for your product, decide what they need to facilitate the next stage in buying. Find out a collective problem the niche has that can be solved by a product you promote, then aim to educate them on that need.
Find Out What They Want
You could have a great lead magnet, targeted, and solving a problem your niche has, but if it is not what they currently want, it will likely not grab their attention. If your niche is affiliate marketers, a traffic generation strategy lead magnet solves their problem, but if conversion is currently trending, a majority will be looking for content on conversion, so, provide a lead magnet based on that.
Which lead magnet type should you use? What content should you offer? This is the time to get creative and write down all the ideas that come to your mind. Do a thorough research on your niche, and find out what they are currently looking for.
You can carry out questionnaires, polls, and even interviews with people in your niche. Think quality over quantity, and listen to the audience’s needs and wants. Then analyze the information and find out what is most important to your niche. From this, you will have enough information to create a valuable lead magnet.
Use this MOBE training guide tips to create lead magnets that will create a win-win situation for everybody, where you gain leads that are interested in what you have to offer, and they gain valuable tools and resources that will help them solve a problem they are facing.