MOBE Matt Lloyd: Create Irresistible Lead Magnets

mobe matt lloyd tips for traffic

Mobe Matt Lloyd Training :Lead magnets are the best way to create more of your traffic into leads. A lead magnet is an offer that gives your website visitors something of value in exchange for their contact information. It is the first step in relationship building and not only the best way to create lads, but also a great step towards turning your traffic into buying customers.

This MOBE Matt Lloyd training guide offers you invaluable tips that will help you create lead magnet that truly get people to subscribe to your lists.

The MOBE Matt Lloyd training guide has three steps that will help you create lead magnets at every stage of your lead magnet development process.

Niche Your Audience

If your lead magnet is created for everyone, it will probably appeal to no one. Define a niche you want to target for your desired action; e.g., sign up, subscribe, social media follows, etc. When you have a specific niche for your product, decide what they need to facilitate the next stage in buying. Find out a collective problem the niche has that can be solved by a product you promote, then aim to educate them on that need.

Find Out What They Want

You could have a great lead magnet, targeted, and solving a problem your niche has, but if it is not what they currently want, it will likely not grab their attention. If your niche is affiliate marketers, a traffic generation strategy lead magnet solves their problem, but if conversion is currently trending, a majority will be looking for content on conversion, so, provide a lead magnet based on that.


Which lead magnet type should you use? What content should you offer? This is the time to get creative and write down all the ideas that come to your mind. Do a thorough research on your niche, and find out what they are currently looking for.

You can carry out questionnaires, polls, and even interviews with people in your niche. Think quality over quantity, and listen to the audience’s needs and wants. Then analyze the information and find out what is most important to your niche. From this, you will have enough information to create a valuable lead magnet.

Use this MOBE training guide tips to create lead magnets that will create a win-win situation for everybody, where you gain leads that are interested in what you have to offer, and they gain valuable tools and resources that will help them solve a problem they are facing.


MOBE Training – How to Create Effective Copy That Sells

mobe matt lloyd tips to make effective copy

The great secret to successful affiliate marketing is quality content. Your content should come off as trustworthy, authoritative, and offer helpful advice in order to attract searchers in buying mode.

This MOBE training guide will give you five secrets to creating compelling copy that captures users’ attention and retain it.


There is no worse copy than confused copy. Writing unintelligible content that fails to simply and effectively put forward its point is the quickest way to lose your audience’s attention. Why should people trust your site and reviews if you don’t know what you are talking about?

Research thoroughly and come up with comprehensive, informative copy that provides a benefit to users.

Write for Everyone

Difficult-to-understand words and jargons are unnecessary. Using such complicated writing can exclude potential customers. Instead write copy that is easy for every level reader; in the same manner you would speak in a one to one conversation with a potential client.

Structure Your Writing

Use varied sentence lengths that keeps the flow of your copy engaging. Split sentences that are too long; waffling will lose the reader’s attention. Remember that users scan through content online, so you should use short paragraphs that are more attractive and easier to read. Long paragraphs may intimidate your readers, and they’ll just move on.

Also use bullets to list information like benefits or features of a product. It makes your copy easier to read.

Believe in Your Product

You should be passionate about the products you are selling. Learn and fully understand products in the MOBE Marketplace, apply them to your own business, and have firsthand testimony of how effective they are.

Put yourself in the shoes of a business owner and give them information they need to have. Avoid fluff and use every word to make a point. Explain the products well, outlining their features, and the benefits of those features.

Use Power Words

When it comes to copy, one word can change everything. Every single word in your copy is worth stewing over, because a word can change the meaning, tone, and motivation of a sentence.

Words like ‘free’, ‘proven’, and ‘new’ are some of the most effective words to use in marketing for obvious reasons. Everybody loves free stuff.  Everybody wants something that’s proven to work, and everybody wants in on the latest trend.

Emphasize any free material you might have, or discounts customers can get from your links. Talk about the research and statistics that prove your products work, and share some testimonies from real customers.

Every time you write copy, read it out loud before you use it. How will copy like that make you feel if you came across it on a website? Be very honest with yourself, if the copy does not convince you to buy a product, it will probably not convince others, and you need to rework it.

MOBE Training: How to Connect with Customers When Making Sales


The key to succeeding in sales is the ability to connect with the customer so that they trust you enough to buy from you. Many salespersons try too hard to convince customers to buy, instead of listening to their wants and needs, then offering them a product that solve their problems.

To connect with customers, you need to have certain skills that help you make the sales pitch about the customer, not just the transaction you need to make. The MOBE training guide below shows three powerful relationship building tips for connecting better with your customers.

1) Sincerity

Keep in mind that the buying process is not about you, but the customer. Listen to their needs and wants sincerely without an agenda. Offer products you genuinely believe in and you would use and you have confidence that they will help solve your customer’s problem.

2) Ethics

Never try to talk a customer into buying a product. After the customer has explained their needs, present the product you are offering, explain how it will satisfy their needs, and then let them make their own decision about it.

Do not try to corner your customer into a sale, because their opinion about the product doesn’t change. They will merely be buying because you talked them into it, but you can be assured that will be the last time you see them. Loyal customers are educated customers. They believe in your message and want your product, hence they will come back for more.

3) Asking

Sometimes salesperson get too excited about a product they believe in, and they keep talking about it without first finding out what the customer needs and expects. Start your sales pitch by asking the customer questions about themselves, their expectations, and what problems they would like to have solved in line with your product.

The most important skill a salesperson needs is the ability to listen and understand their customers well. Without listening, you won’t know what your customer truly wants, hence you will not be solving their problem, and they will have no reason to buy from you.