Mobe Review : Your call-to-action button is the gateway to visitor conversion; if visitors do not click this button, they do not convert. And if your visitors do not convert, all your efforts creating a website and getting traffic to that website is wasted because you don’t make any sales.
A call-to-action button should be able to compel people into clicking it. Below are a few tips on how you can optimize your call-to-action button to get the best out of it.
Relate It to Your Product
Mobe Review : ‘Add-to-cart,’ ‘Buy now’, ‘Order Now’, this are some of the most common call-to-action buttons you will see in almost every website. They are good call-to-actions, but they don’t have much impact on conversion rates.
Create call-to-actions that relate to your products and your offer, for example, ‘Take This Course’ if you are retailing online courses.
Maximize the Use of Color
Mobe Review : The color of your button is probably the most important thing about it. You want your call-to-action to stand out, so you should choose a color that contrasts with your website design. Generally, green and orange buttons are reported to perform best.
Mobe Review : Where you place your call-to-action button really matters. You don’t want to place it too early that people will forget about it as they read through your content, and you don’t want to place it to low that they will miss it.
The general rule is to place it above the fold, but that doesn’t always work for everyone. Try various placements and see what works for your website.
Mobe Review : Your call-to-action button doesn’t have to be generic. Think of creative ways that can catch user’s attention, for example, embedding your call-to-action into a video user will watch. You can also play with the design of your call-to-action and make it more attractive and visible.
A good call-to-action can be the difference between a failed sales page and success. Use the tips above to improve your call to action buttons for better conversion rates and sales.