MOBE Training: Why You Should Integrate Your Online and Offline Promotional Messages

MOBE Training: Why You Should Integrate Your Online and Offline Promotional MessagesMOBE Training: The digital movement has made marketing considerably easier. Entrepreneurs can now reach wider audiences, and just about anyone can promote their products online without engaging a professional marketing expert.

This is no way make traditional marketing means irrelevant. People still very much watch television, and no one can avoid noticing a billboard or two in as they move around town in their daily activities. They may go on to find out more about the product online, but their attention was still caught by that billboard or television advert. That is why it is important to utilize both traditional and digital means of advertising to gain the maximum exposure for your products.

Integration

Your offline traffic forms their purchase decision based on information they got from an offline source. For example, they will see your advertisement on television, and will be hooked enough to consider your product for purchase, hence they go to the website to find out more and probably make a purchase. What hooked them into your product is the television message. They expect to find the same feel in the website.

Focus on creating mutually harmonized messages and themes in all your advertising efforts. All the taglines, messages, product descriptions and slogans should be integrated and consistent enough that someone visiting your website for the first time could easily relate your online persona to the offline one and create a mental linkage.

Uniformity of your messages helps your customers find your website with ease, and also keeps them in the website longer, as they will want to find out more about the message that hooked them from an offline media. The longer they spend in your website, they more likely they are to be convinced of your product, hence making a purchase.

Conclusion

Marketers should not view digital and different entities to be tackled separately. Using both method gives you a wider reach and can strengthen your brand presence. Integrate your messages for both methods to avoid confusing your audience.

MOBE Training: How to Improve Operational Efficiency

MOBE Training How to Improve Operational Efficiency

MOBE Training: Operational efficiency refers to the difference between what you input into running the business and the output you gain from it. Your company can perform in optimum productivity when you bring together the right combination of people, processes and technology to improve your business.

Below are four MOBE training tips that will show you how you can improve your company’s operational efficiency.

1) Document Activities

Create a filing system that makes it easier to find your company’s policies and process improvement reports. Make sure your staff has access to all the documentation they need to carry out their daily tasks. Documenting everything will also come in handy if you have and disagreement with stakeholders.

2) Allow Employees to Work Remotely

If an employee’s job does not require them to be in the office, give them an opportunity to work remotely. People can be more productive and effective when they work in their own comfort. A call center study by Nicholas Bloom and James Liang, both Stanford professors, revealed that agents complete 13.5 percent more calls while working from home.

 3) Bonuses and Incentives

Give your employees something to be excited about aside from their bonuses like awarding an all-expenses-paid holiday for top performers, organizing company outings, or performance-based incentive that is beside their yearly bonus. Employees will become more invested and will put more effort in their work when there is a reward at the end. This means more production output and, likely, more profits.

4) Improve Communications

One of the greatest causes of delay in production is instruction misunderstanding.Simplify communication between managers and employees to get work done efficiently. Encourage managers to give directions as clear and direct as possible, and allow employees to ask when they don’t understand.

Conclusion

Your employees are your best assets, and workers are most productive when they are happy in the workplace. Create a friendly, safe working environment that helps employees complete their tasks efficiently with less difficulty.

MOBE Matt Lloyd Tips: An Email List for Beginners

mobe matt lloyd tips for email marketing

MOBE Matt Lloyd Tips: If you don’t want your emails to end up in the junk or spam folder, you have to build your email lists in a safe and obvious way. That means your prospects need to know that they are opting into your lists. When you join the MOBE affiliate program and start using MOBE training tools, you will discover some of the most effective ways of building email lists.

Below are five of the things you can start with to develop and grow your emailing list.

Put Opportunity Everywhere

People will come to your pages from online searches, links, etc. And not all will go through every page in your website. You need to make it easy for people to opt-in to your emailing lists. If you don’t want to put your opt-in form in all the pages, you could just put in a small ad that offers a lead magnet and a link to the opt-in page to get the lead magnet.

Offer A Lead Magnet

People like free stuff. Especially useful free stuff. A lead magnet if an enticing offer exchanged for your prospects’ contact details. It could be an eBook, business evaluation tools, software, etc. Make sure it has value to your target market. Also make your lead magnet as non-intrusive as possible. People won’t mind giving their email addresses, but a mobile phone or a home address might be asking too much.

Guest Post

What blogs are your target traffic reading frequently? Find out those blogs and write an article for them. Write something that relates to what you are promoting. If for instance, you are promoting MOBE training tools and products, you could write an article on business training. Use keywords that relate to you, and ask the blog owners if you can put your link in the article.

Create A Product You Are Not Selling

Create a product that can sell for a low price point. Make it of really good quality, then give it to someone who is not a competitor but sells to your audience to use as their lead magnet. For example, if you are promoting MOBE training tools, you can make a webinar about creating lead magnets. Then give it to a business processes automation software vendor to offer as a lead magnet. The product should link back to you in some way. This way, you gain traffic from their website.

Matt Lloyd On Getting Your Traffic to Opt-in Review

Matt Lloyd On Getting Your Traffic to Opt-in

Email still remains one of the top channels for delivering marketing messages. You need to capture email addresses of your website traffic to build a list you will send messages to. When people click your links and get to your lead capture page, the hope is that they will get attracted to your lead magnet and opt-in.

But what if they are not opting in? What if people are coming to your lead capture page and just bouncing out? One of the main reasons could be that your offer is not enticing enough. Below are some of Matt Lloyd’s tips for making your offer more attractive to prospects.

1) Make It Free and Valuable

Think about it, why would people want to pay you for give you their contact details? A lead magnet is a friendly bribe, it’s sort of a preludegratitude for people’s contact details. If it is not free, people will just leave your page.

Matt Lloyd also recommends offering a lead magnet that is of value, which people can get great benefit from. It should be relevant to the type of traffic you are attracting. For example, if you are promoting MOBE products, you could offer a free webinar on how they can make $50 000 working from home.

2) Make It Low Risk

What you are asking from your website visitors is very important. Asking for something that is too big of a commitment can be a turn off for people. Making your offer free reduces the risk because people don’t want to put in their credit card information.

Matt Lloyd also advices reducing the risk by asking for less information. People don’t mind giving their email addresses. They might even give a phone number occasionally, but most people wouldn’t be comfortable giving you their house address.

3) Make It Exciting

Your offer has to be irresistible. Craft your content to engage the audience and make them realize that they are losing out if they don’t take this free offer. This content is also an indicator of the type of material they should expect from you if the opt in, so if your landing pages are uninteresting and not captivating, they will not opt in.

Conclusion

The type of offer you make to your prospects in exchange for information is very important. If it is not relevant to your audience, or enticing enough, people won’t opt-in. Use your copy to creatively entice your audience and compel them to take your offer.

see also : MOBE Matt Lloyd Tips: Get More Clicks from Social Media

Mobe Review: Improve Call-To-Action Button Effectiveness

Mobe-Review-Improve-Call-Action-Button's-Effectiveness

Mobe Review : Your call-to-action button is the gateway to visitor conversion; if visitors do not click this button, they do not convert. And if your visitors do not convert, all your efforts creating a website and getting traffic to that website is wasted because you don’t make any sales.

A call-to-action button should be able to compel people into clicking it. Below are a few tips on how you can optimize your call-to-action button to get the best out of it.

Relate It to Your Product

Mobe Review : ‘Add-to-cart,’ ‘Buy now’, ‘Order Now’, this are some of the most common call-to-action buttons you will see in almost every website. They are good call-to-actions, but they don’t have much impact on conversion rates.

Create call-to-actions that relate to your products and your offer, for example, ‘Take This Course’ if you are retailing online courses.

Maximize the Use of Color

Mobe Review : The color of your button is probably the most important thing about it. You want your call-to-action to stand out, so you should choose a color that contrasts with your website design. Generally, green and orange buttons are reported to perform best.

Placement

Mobe Review : Where you place your call-to-action button really matters. You don’t want to place it too early that people will forget about it as they read through your content, and you don’t want to place it to low that they will miss it.

The general rule is to place it above the fold, but that doesn’t always work for everyone. Try various placements and see what works for your website.

Be Creative

Mobe Review : Your call-to-action button doesn’t have to be generic. Think of creative ways that can catch user’s attention, for example, embedding your call-to-action into a video user will watch. You can also play with the design of your call-to-action and make it more attractive and visible.

A good call-to-action can be the difference between a failed sales page and success. Use the tips above to improve your call to action buttons for better conversion rates and sales.