MOBE Affiliate Program: 3 Top Mistakes New Affiliates Make

how-to-avoid-becoming-an-im-quitter-78590672-1024x682

Being a new affiliate marketer, first and foremost on your mind is making money, and you will get plenty of support from the MOBE affiliate program to help you reach your goal. One thing you should keep in mind as you start your MOBE affiliates business is to avoid these three mistakes common with many new affiliate marketers.

Selling Rather Than Helping

Instead of trying to sell, aim to help your readers make a decision. People want genuine reviews from people who are truly vouching for the product because of its merit rather than for commission. When people feel your reviews are genuine, instead of the voice of a high-pressure salesperson, you will make more sales and have people come back for more advice on products.

Not Listening

Of course you would want to tell people how great the MOBE affiliate program and products are. But people don’t trust marketers, and the longer you speak, the more likely they are to ‘tune off’’. You will get a lot further by talking to people about themselves and what they want.

Ask people about their businesses, where they want to take it, what they have accomplished, and what isn’t going so well. Let them tell you of where they will like help, which essential is giving you permission to introduce MOBE products to them.

Procrastinating

You have just joined the MOBE affiliate program and are excited to begin. You start your day well, full of ideas an enthusiastic about your entrepreneurial journey. You just have to check your emails first. Then get a cup of coffee. And maybe read the news a bit.

Three hours later you still haven’t done any work at all, and you have lost your creativity and zeal to work. It is easy to get distracted especially when working for yourself. You are working on your own schedule, so it seems like there isn’t much urgency. And that’s how a month goes by and you still haven’t make any commission.

Its best to have your work time organized to a detail. Set aside a couple of hours each day that are strictly for working. If your energy spike is in the afternoon, do all your other daily tasks in the morning, rest and get refreshed, and in the afternoon focus only on your work.

Final thought

To sell products and make commission, you need to stop being a marketer and be a genuine advisor. Offer people unbiased reviews and listen to their needs so you can offer them MOBE products that best address that need. Most importantly, set time aside to focus on truly doing your work.

Mobe Training -Money Making Business Ideas

Money Making Business Ideas - MOBE Training & Review

Mobe Matt Lloyd Tips and Training for Business Success  – Nine out of ten startups fail. The reason? Some of them produce products or services that no one wants. A CB Insights study revealed that around 42% of startups failed because of poor product-market fit. While this particular study focused on small businesses, there is also proof that large corporations are not immune to these mistakes.

Despite the great hype surrounding its launch, Amazon Firephone failed to impress consumers. It was not only high-priced and inferior to competing smartphones in terms of features, but it also failed to provide service to a variety of wireless carriers in the U.S. Sales flopped, forcing the company to make a $170M write-off on inventory. Mobe Training assists Branding for Digital Marketer. Coke, in a move to improve its flagship soft drink taste, has launched the “new taste of Coca-Cola” in 1985. Many who loved Coke’s classic taste rejected the product, causing boycotts and protests—proof that even known brands are never “too big” to bomb.

Regardless if you’re a known brand or an aspiring entrepreneur, Mobe Matt Lloyd suggests you to perform an idea validation test to avoid huge failures. It is the process of obtaining insights from customers before you launch products or campaigns to the market. Instead of deciding on gut instinct, you can draw accurate information by performing this step-by-step idea validation process.

Mobe Training Programs give effective solutions to startup problems

1. Brainstorm and  Business Plan

A business plan is a must for every starting business. It could help you:

  • Identify your goals and your market.
  • Gather data and assess your business condition by conducting a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis.
  • Know your competitors and your revenue opportunities on the local, regional and national level.
  • Back up your proposal with graphics, financial projections and historical data.
  • Identify specific actions that you need to undertake to materialize your ideas.

Furthermore, constructing a good business plan will help you secure funding and will serve as your guide for ongoing market engagements.

2. Market Research

Conducting an in-depth marketing research is your starting point for creating effective sales and marketing campaigns. The information you draw from your research is what will help you understand your demographics, set your marketing direction and build your strategies. Identify the things that you want to know, draft questions around them and form hypotheses on how people will answer.

Then, choose the right group of people for your market research. Once you have identified them, gather data through face-to-face interviews, focused group discussions, polls or surveys. Free tools such as SurveyMonkey, Typeform, Google Forms, ZoHo Survey, Survey Gizmo and Survey Planet can be used to gather customer information and feedback. They vary in terms of the number of respondents, number of questions, question type, templates, customization, data export and reporting capabilities. Matt Lloyd Review about What New Marketers Should Be Doing Right Now?

Another way to get more data for your market research is to gather data from public resources, government information and statistics to know if your business idea can be a viable product or service.

3. Consult an Expert

According to the International Franchise Association (IFA), franchised small firms have higher success rates than independent small businesses. In fact, around 92% of U.S. franchised businesses are still operating five years after inception, as opposed to just half of 28 million independent small businesses. A similar study by the Small Business Association revealed that the average franchise earns five times the revenue of average independent small businesses in their first year. What could be the difference?

It is because franchised businesses operate based on a proven system. Franchisors dedicate resources in IT, HR, sales, training, accounting and marketing to support franchisees. They provide guidance, training, expert advice and consulting so that companies no longer have to reinvent the wheel. Because they have experts guiding them through the process, franchisees can already hit the ground running immediately after launch.

Startup Nation, PartnerUp and SmallBusinessForums.org are some of the online communities that you can join to gain real-world insights from fellow entrepreneurs. Similarly, you can explore active Slack communities such as #FemaleFounders, #Startup, #Launch, #nomads and Bootstrapped Chat. However, if you want a more comprehensive session on targeted topics, you may check out MOBE’s live events and masterminds. These expert-hosted summits provide a wealth of information to help businesses start, grow and manage their business wealth.

4. Test Your Idea

To validate findings gathered from your target market and the industry experts, you need to verify the sustainability of your idea by putting it to the test. There are ways to do this without shelling out serious funding.

One way to do this is to create landing pages or simple Facebook advertisements with a call-to-action to determine if anybody is interested in your idea. You can also run a Facebook ad using geo-location and other metrics according to your target market’s profile. Click-through rates, signups, and downloads provide an indication if it has the potential to generate demand. You need to know the facts now so you can do something about it, no matter how daunting the results can be.

5. Review and Findings

Finally, it’s the last step in the validation process where you examine feedback and results. Positive or negative, embrace these insights and remember that everything you’re doing is for the customer and not you. When people have nice things to say about your business idea, it is an indication that you need to take a step forward and proceed.

In Anand Srinivasan’s book, “How We Did It: 100 entrepreneurs share the story of their struggles and life experiences,” and in this article, you will see how entrepreneurs have succeeded in taking cues from market feedback. If you find not so good results, accept the fact that you have to drop your business idea, but that shouldn’t stop you from trying out another one.

Mobe Matt Lloyd Training – 8 Keys To Drive Traffic To Your Website

Final Word

There you have it, your step-by-step guide to gauge if your brilliant business idea has that earning potential. By doing this validation process, you can decide whether to push through with an idea or not. Now, companies won’t waste resources on building and launching something that the market does not need or will not use.

Whatever results you gather, study it and use it as a basis for your next move. Customers are the reason businesses exist so make sure that you satisfy their needs rather than your own.

Matt Lloyd Tips :Brand Story on Linkedin

matt lloyd tips for branding

Matt Lloyd Tips : LinkedIn currently has around 414 million users: 78% of them say they use the platform to keep abreast with industry news, and 73% use it to discover new ideas in their profession. Once a central market for recruiters and job seekers, the platform has now evolved to become the epicenter for content consumption and sharing.

LinkedIn launched its long-form publishing platform in 2014 that opened up a stage for users to express themselves and tell their story to their professional networks. Marketers saw this as an opportunity to connect with audiences in a personal way, and companies started building deeper relationships with their customers by telling their brand story.

Click Here To Know About : ‘First Mover’ Lessons from Ebay

To make that happen, below are a few Matt Lloyd tips on how you can use LinkedIn to tell a compelling brand story that will make your business stand out from other companies on the platform.

1. Distribute Relevant Content

Mobe Matt Lloyd Tips : What the world needs is not more content, it’s more relevant content. People want information they can relate to and learn something from. According to LinkedIn, the most in-demand content is industry news. Around 60% of users are interested in industry insights while only 43% are concerned with new products and services.

Writing fact-rich content can help your audience be more attuned with your brand. If you are in the food industry, write articles about the increase in food prices, salaries in food service or new laws and regulations that affect consumers and businesses in your niche.

2. Establish Your Brand’s Voice

Mobe Matt Lloyd Tips : Your brand has a voice. Or, at least, it should have one. Your audience should be able to identify your content even when your logo or company name does not appear on it. Think of your brand as a person: What is its personality?

Once you have identified the characteristics of your brand, always apply it to the content you create. Content Marketing Institute gives a good example of how to map your brand’s voice for your content creation by building a voice chart. You can access it by clicking here.

3. Use Visuals

Mobe Matt Lloyd Tips : People can process pictures 60,000 times faster than text. Images are also attractive to the eye, which could elicit emotions from users to help them relate to the brand.

MDG Advertising found out that any content containing captivating images attract 94% more total views across all social media platforms. Also, 67% of consumers consider clear, detailed images as more important than descriptions and product information, and adding them to posts or updates results to more engagement and higher click-through rates.

The advertising company also revealed that long, text-only content can be daunting to users, reducing audience interaction significantly. To keep your reader interested in your LinkedIn updates, it’s best to use infographics, charts, graphs, etc. Add stimulating pictures to illustrate and enhance your brand’s story.

4. Be a Thoughtful Leader

Mobe Matt Lloyd Tips : Thought leaders are considered experts in their industry. They drive opinions and inspire others with their innovative ideas. Becoming one of the thought leaders in your industry will make it is easy for people to follow you and, ultimately, build their trust in your product or service.

Microsoft, which was ranked the most influential company in LinkedIn for 2015, is an excellent example of how a company can place itself as an industry thought leader. Through their LinkedIn page, where it says they “aim to empower every person and organization on the planet to achieve more,” set themselves up as a caring company helping people build their future.

Matt Lloyd Guidelines For Startups Productivity

Matt Lloyd Guidelines For Startups Productivity

Time is priceless. But it can be very costly if you don’t use it wisely, especially when you are starting a business. Time is of utmost importance to a startup, possibly even more important than money. You can get more funding, but when you lose time, you can never get it back.

There is always a lot to do in a startup. You constantly have to wear multiple hats, jumping from one task to the next. There are hundreds of emails to read and respond to, meetings to attend, clientele to build; it’s a never-ending to-do list. It may feel like there is never enough time to do everything.

While there are many time management tools and systems that you could invest in to help you free up more time, they come at a cost, and you could use every penny you can save right now. This article includes free hacks you could implement to save time and increase productivity.

1. Reduce Meetings

Attentiv, a company dedicated to the improvement of workplace meetings, found out that 63% of meetings are conducted without a set agenda. That’s more than half of your meetings happening without a clear outline of what the meeting is supposed to address. They also found out that 33% of these meetings are unproductive, and a third of the time spent in meetings is usually on non-work related things.

Consider how many meetings you are currently having per day in your company. If a meeting is required, plan it with a clear agenda and structure. Be as detailed as possible to help avoid wasting time.

Doing this will help you reduce the amount of meetings you have and shorten their length, freeing up time to focus on other things.

2. Encourage Breaks

This might be a bit confusing for someone trying to get the most out of their day. How can not working help you do better work? The answer is: by making you more alert. The human brain needs rest to function at its best.

A University of Illinois study suggests that performing mental tasks over a long period of time will reduce creativity and decline productivity. The longer your employees are sitting at their desks without a break, the less work they are likely to produce.

Insist that everyone take a one-hour break from work. Encourage them to take a short walk outside, if possible. Get a cup of water anything that can help them rejuvenate and refresh themselves. When employees come back from a break, their minds are sharper, so productivity will likely be higher.

3. Allow Working Remotely

Nicholas Bloom and James Liang, Stanford professors and founders of a Chinese travel website, allowed some of the website’s call center staff to work from home for nine months as a part of a study. At the end of the study, performance data and employee responses showed that the group that worked from home completed 13.5% more calls than those in the office.

People are more comfortable in an environment that is customized to their needs and preferences, and that is usually not the office. The office provides a lot of distractions that employees can’t control; interruptions from colleagues, overhearing people on the phone, etc. When working remotely, employees can create a quiet environment, save on commuting time, and generally work longer hours.

see also – Mobe Review : How PERT chart helps in Time management

This option would not only increase productively, but could also cut costs. Bloom’s study also found working remotely to be very cost effective; the company saved $1,900 per employee on furniture and space in those nine months. This will be helpful for startups operating with a tight budget.

4. Offer Flexible Working Hours

In a study by CareerArc, 75% of the participants placed workplace flexibility at the top of their priorities when considering employment. Employees believe that they can be more productive if they are able to set their own schedule.

People are wired differently. Some struggle to concentrate and be productive in the morning, but peak in the afternoons. Some are early birds who just can’t function past that 3pm afternoon slump. Flexible hours give everyone the opportunity to work to their rhythm and best utilize their productivity peaks.

Rigid working hours causes a lot of time wastage. Employees might take a lot of time trying to focus in the morning and could reach lunchtime without having done much if mornings are not when they function best.

Set the number of hours that employees need to work daily and goals they need to achieve, then let them pick the best time for themselves to do it. They will be happier as they work and will produce better results.

5. Clearly Define Job Scopes

Employees can perform their tasks more effectively if they know exactly what they are supposed to do and when. Many employees are not clear on what their job is, while new tasks are added to their responsibilities on a daily basis, and they occasionally have to take on projects that are outside their scope.

Have a written job description for every employee. Specify what an employee is expected to do on daily basis, ranking the duties according to priority. Update the job description every time the employee has to add a task to their duties permanently. Share the job descriptions of the team on a common platform so that employees not only know their duties, but understand what their colleagues’ responsibilities are as well.

A written job description will help avoid confusion on who does what. You can prevent situations where work is not done because someone thought the other was supposed to do it, or duplicate work is done by multiple employees who thought it was among their duties. You will save a lot of time and get more accomplished when everyone is clear on their responsibilities.

High productivity is critical for any business, particularly startups. Use the hacks above to improve productivity and build a more effective and professional team that gets work done.

Mobe Affiliate Program :Business Expansion

business-expansion-why-companies-hesitate-and-the-price-of-procrastination - Mobe Matt lloyd review

Mobe Affiliate Program :This era is all about disruption and startups are a huge part of the disrupting industry. For a lot of companies, expanding might be the last thing on their minds. Like investing in stocks, expansion is a risky undertaking that involves a mosh pit of risks and challenges. Imagine taking all of the money you’ve earned throughout your life and placing it in an investment option that doesn’t guarantee a return. Much like gambling, you either win or lose, and there’s no consolation prize for joining.

It’s not that businesses don’t want to grow, but most might just be too caught up with the daily market scuffle to recognize success. On the other hand, others who are just getting by fear the unfamiliar. Most of these entrepreneurs are content with how things are going (at least for now) so they refuse to mess up the status quo.

Well, who can blame them? The struggle is all too real. Small Business Trends cited that a staggering 95% of businesses fail within the first five years and Inc. reported that around 96% of all businesses don’t get past their 10-year anniversaries. With statistics showing bleak business success rates, it is mind-boggling that anyone still decides to tread the more difficult road.

Business Owners Hesitate to Expand for a Number of Reasons

Here are a few of them:

1. Personal Risks

What a lot of business owners value most is their work-life balance. Compared to their peers in large corporations, they have more control of their hours and priorities. When expanding, this balance will undoubtedly be rattled in some ways. Health, family time and personal finances will once again be compromised. Business owners know this since they have experienced this before. Starting the business might have caused them many sleepless nights and stress. It’s natural to avoid having to go through that again.

2. Business Risks

There is also the matter of finances. This is probably the top reason why startups feel they cannot expand. A cash flow deficit could do irreparable damage to your reputation and operations. It could also bring a number of pressures and disruptions to any working system, and for small businesses, that may be a lot to take. New payables may create unforeseen financial strain that you may not be prepared for.

Being busy with the ongoing expansion, you might unknowingly neglect your existing customers that could result to them feeling underserved. Even with financial backing, businesses will still undergo changes—a lot of them, and employees might feel uncomfortable with these changes. Drastic changes could make employees uncomfortable and prompt them to quit. For business owners, this is an additional risk that they may want to avoid.

3. Competitive Risks

Expansion is a daring step that involves taking on new markets. Everything is fresh and exciting, but there is a caveat. It also means that you’ll be immersing yourself in an environment that could be unfamiliar. Learning a new market comes with its own set of challenges. Naturally, you’ll meet competitors who have established themselves in that market and have substantially more experience. So how can a small fish like you compete with the big ones?

The Cost of Delaying

It won’t be easy, but success in expansion is achievable. Apple would not be the gargantuan technology company it is today if it did not take risks and expand from Steve Job’s garage. While comfort zones are, well, comfortable, you won’t achieve much by staying there. The most successful startups are hungry for success and they didn’t let hurdles cripple their chances at establishing their brand.

Choosing to stay within your small niche for too long has its dangers. Here are a few that could help you change your mind if you’re still hesitating to expand.

You Might Lose Valuable Employees

Achievers are hungry for development. If you keep asking your employees to do the same things over and over again, they’ll get bored and feel unmotivated. Even the most loyal employees desire different avenues for growth. Without that, they may feel the need to leave.

You’re Limiting Your Business Growth and Revenues

By expanding, you showcase your business to a wider audience, which increases your pool of potential customers. We know what that means—a chance to dramatically improve sales and, ultimately, increase business profitability. Delaying expansion could delay revenue growth, limit your reach, and potentially sabotage your chance at even greater success.

You’re Giving Your Competitors the Advantage

A good startup business has long-term goals, and these goals should be carried out on specific timelines. Timing is crucial to a business. Missed opportunities give your competition the chance to take advantage of it. Customers want innovative products and services, especially the Millennials, who are very tough to break. If you wait too long to give them what they need, they might think that you’re no longer interested in keeping them happy. Today’s consumers will shift to the next provider if they see that they provide more value. Believe it or not, business expansions excite consumers. If you keep disappointing them with the same products and services, you could be pushing them towards your competitors.

Considerations

Mobe Affiliate Program Tips: It’s every business owner’s dream to be successful in his journey towards financial freedom. While it can pose problems for businesses that are not ready to take on the challenges of growth, entrepreneurs who choose not to diversify can also face the wrath of its employees, its stakeholders and most importantly, its consumers.

Expansion has its share of risks, and making too many changes too fast, too soon, can backfire. But done right, expansion makes good business sense. Growth allows for better brand recognition, creates “economies of scale,” and helps businesses offer a wider range of products to a larger geographical market. Not only does it build business value for its employees and its customers, but it can also elevate the company to the forefront of consumers’ minds. If you are too slow to address your market’s needs, you might miss out on once-in-a-lifetime opportunities in today’s marketplace.

To realize the rewards that a bigger business brings, you need to revisit your business plan and make some modifications. Gather your reinforcements—your marketing consultant, your lawyers, your accountants, your stakeholders, and your employees—and discuss your plans with them. Before anything else, make sure you’ve done your feasibility study—with results suggesting that you have a future when you scale your business. Customer feedback is crucial and it will help you make a more informed decision.

Expansion entails careful consideration, and sometimes, a leap of faith. A solid plan, a good vision, and constant communication between management and its employees are keys to successfully expanding. Once you decide that your business is ready to move forward, proceed with caution and make calculated decisions. This will help minimize risks and increase your business’ chance for success.

Mobe Ratings & Review :Social Media Metrics

how-to-track-offline-traffic-with-social-media-metrics-mobe matt lloyd review

Mobe Ratings & Reviews: Are your brochures, flyers, and television advertisements working for you?

Some customers will see your product advertised and will immediately make a purchase, but the majority of today’s consumers need more information before they invest in a product, hence the importance of having a company website that offers more information to aid in the customers’ purchase decision.

Every marketing effort made should be towards influencing the customer to make the purchase. They should send people to your website to get more information and, ultimately, make a purchase. Many businesses are questioning whether offline media is increasing traffic to their website or if they should focus more on digital marketing efforts.

Social media metrics, like Google Analytics, are making it easier to track leads generated by offline traffic. Mobe This Ratings & Reviews The list below looks at the best strategies to determine if your offline marketing efforts are effective.

Quick Response Codes

Quick response (QR) codes are ciphers that consist of a display of black and white squares. They typically store website information readable by smartphone cameras.  QR codes have become extremely popular and are easy to use, so they are a great option to track your offline traffic.

Customer Landing Pages

Another way to track your offline traffic is by creating a unique landing page for each of your offline marketing efforts.

For example, if you have an organic food store that just opened a restaurant, your organic food store’s main website will be ‘www.organicfoodstore.com’. You will then create ‘www.organicfoodstore.resturant’ as a landing page for the restaurant. The landing page will be explicitly focused on the restaurant, instead of the rest of the store. When you pass out flyers or place newspaper advertisements for the restaurant, the QR code and URL’s will lead to the landing page, not the food store’s main website.

Redirect Domains

You can also set up domains that redirect visitors from custom URLs to a landing page in your main website. These domains are usually catchy and easier to remember. They would then be placed on all your offline media.

Direct Hits

People are likely to go online and search for your brand if they see an offline advertisement that spikes their interest. This will increase your website’s direct hits. Direct hits represent the people actively searching for your brand name or typing in your URL. To get more accurate statistics on the number of direct hits from offline media, run the campaign exclusively offline for a short time and get a sample to analyze.

The Google Analytics screenshot above shows the increase in traffic during a timeframe of intense marketing promotion for an event. Direct hits (Sessions) increased significantly compared to previous periods and a large number of these direct hits were from new users. This shows that the offline marketing efforts that were implemented during this time reached many people who had not accessed the website before.

direct-traffic

Customized Discount Codes

Mobe Review :Discount codes are a popular and simple method that many businesses are using to track their offline marketing efforts. Magazines and other print media carry a lot of discount codes. A newspaper advertisement will have a 10% off discount code to enter when making a purchase on a website. Another method is to print coupons for gifts to be redeemed from the company website. Reports based on the use of these codes will show you how effective they were in driving traffic to your website.

Matt Lloyd Ideas :Lots of Clicks but No Opt-Ins?

lots-of-clicks-but-no-opt-ins-heres-the-fix-80442925-1024x682

Matt Lloyd Training Ideas – In the scheme of things, plenty of clicks and no opt-ins isn’t such a bad problem to have. It’s a good indication that at least your ad is working. This narrows down what the possible problems are and how to fix them.

Consistency

Mobe Matt Lloyd Training Ideas – People like and want consistency. They want what they see and are more or less disappointed when what they get does not look like what was advertised to them. This was illustrated really well in Falling Down, a pretty dark American movie from the early nineties.

In it, Michael Douglas plays a man who has lost his family and his job and finally, it seems, his mind. In one scene, he goes into a burger place and orders lunch at gunpoint. When it arrives, it’s a “sorry, miserable, squashed thing”—nothing like the plump, juicy burger on the menu board.

I love movies. There was a time in my life, back in 2008 and 2009, when I watched a lot of them—two a night sometimes. Often, they were films I’d never heard of. I would watch a trailer and if it looked good, I’d download or stream the movie.

Sometimes, I’d bail out by half-hour into the film when I realized the trailer was more entertaining than the actual movie. Inconsistency.

The same kind of “bail out” can happen with your clicks and opt-ins. As an online marketer, you can create problems for yourself when you fail to maintain consistency throughout your sales funnel. This can show up one or more ways:

Copy: Your ad copy doesn’t correspond to your landing page copy. This applies strongly to ad headlines or email subject lines. If your ad headline says “Make Easy Money in Your Spare Time” and your landing page headline is “Free Ebook Shows You How to Generate Leads,” there’s a disconnection there. They’re two different things. People will quickly lose confidence and click away. Ensure there’s a consistency between them and, when unsure, make them identical.

Look and feel: The company colors, type font, images, tone of the copy, etc. are as important as the headline. For instance, don’t create a brand new ad that links to an old landing page with last year’s design, an outdated logo, etc.

Ensure each part of your sales funnel is consistent with the other parts.

Free and Valuable

In most cases, what people are trying to do is generate leads from whom they can promote their paid offers to. You can consider anyone who gives you some degree of contact information as a lead. But they don’t just give up their email address for nothing.

You’ve got to give them something of value. At MOBE, we give them access to a library of videos in which I answer the most pressing business questions new entrepreneurs and online marketers ask, updated almost daily. This is our “lead magnet.”

Your lead magnet may be a free e-book, report, e-course, consultation, or other valuable free item or service.

To know what’s valuable to your market, you’ve got to know your market: Who are your typical prospects? What are their deep desires? At MOBE, we know that our market is composed of people who want to work less and earn more, so we offer access to a free video that shows them how to make $1,000, $3,000, and $5,000 commissions working just 45 minutes a day.

Minimize the Risk

People don’t want to commit too much to someone they don’t know. Offering something valuable for free minimizes the risk—it’s free, after all. To minimize it even further, you’ve got to be careful with how much contact information you ask for.

For a downloadable lead magnet, people don’t mind giving their email address or their name and email. If it’s something substantial that has to be delivered by postal mail, you can ask for a mailing address. But people don’t want to risk giving too much information. So when you ask for too much information, get too personal, expect your opt-ins to go down.

This is not necessarily a bad thing. Some people use their opt-in form to prequalify their leads. For instance, top direct response copywriter Bob Bly only wants to give his free reports to prospects seeking a world-class copywriter, not to people who just want a free e-book. So, he asks a lot of questions about their copywriting needs and budget in his opt-in form.

Does It Get You Excited?

Your headlines (or email subject lines) exist to raise the reader’s curiosity and imply a benefit to them. That’s what gets them to click. But after they’ve clicked, the rest of the copy on your landing page or home page has to keep them reading, engaged, and encouraged to take action (opt-in, call you up, make a purchase, etc.).

Your offer has to be irresistible … even to you. Regardless if you wrote the copy or someone else did and it really excites you and makes you want the offer, it would probably excite others, too.

If you’re not getting opt-ins, it may just be that your offer is not exciting enough and needs to be reworded or rewritten.

Writing effective copy is an art and science anyone can learn about. There are plenty of good books out there about it and plenty of really good copywriting how-to articles on the MOBE website.

1 2