MOBE Review: LinkedIn launched its long-form publishing platform in 2014 that opened up a stage for users to express themselves and tell their story to their professional networks. Brands who use this platform wisely can gain a massive amount of followers, which will garner traffic to their websites.
A study by Econsultancy says LinkedIn is the top social referral source, responsible for 64% of all visits from social media platforms to company websites. One of the best ways to get the benefits of this platform is by establishing yourself as a thought leader through creating meaningful conversations and encouraging interactions with your audience.
Below are a 5 simple steps on how you can become a LinkedIn thought leader.
Determine Your Focus
You want to have a specific focus within your niche. You want to narrow down your focus to a particular topic that help your audience solve a problem in their life. For example, when promoting MOBE products, instead of making a wide variety of business tools, you could narrow your focus to a series of consistent topics on high ticket affiliate marketing.
Have A Schedule
You also want to publish consistently if you want to build a strong readership. Offer your audience useful information on your chosen topic in a scheduled manner. For example, you could decide to write MOBE training reviews on a Wednesday, MOBE products recommendations on Fridays, etc.
To gain a following, you need to network. Make new connections, join groups relevant to your niche, and ask your existing connections to refer you to their connections. The larger your network is the more traction your post will have.
The most important quality of a thought leader is quality content. Create valuable, informative and engaging content that your audience will learn something from and also keep them entertained enough to want to come back to your page.