MOBE Training: Internet Marketing for Beginners
Mobe Training: If you are a complete newbie to the internet marketing spectrum, you probably have already met a few words that have confused you. Internet marketing has a lot of jargons and abbreviations that only insiders will understand, so this MOBE training guide will explain sixterms among the most commonly used in online marketing.
Search Engine Optimization-
(SEO) probably one of the most used words in content marketing. SEO refers to efforts made to improve search engine ranking in order to gain more visitors to your website. You do this by incorporating search engine friendly elements like content, keywords, images, etc.
Search Engine Ranking-
The position at which your website appears in search engine result pages. You want to optimize your pages so that it can get top results and gain you a lot of organic traffic.
these are words and phrases that make it easy for people to find your website in the internet.
Your conversion is the number of people that take a desired action in your website, e.g., opted in to your list, purchased, etc. The conversion rate is the percentage of people who converted out of all who visited your page in a given timeframe.
Conversion Rate Optimization (CRO)-
A system for increasing your conversion rate. It involves the user experience you give page visitors, visual design, copywriting, neuromarketing, etc.
Unique Value Proposition (UVP)-
A unique trait that differentiates you from all the rest. It is basically a way of telling customers why they should purchase with you instead of someone else. A good UVP will explain to the user what they get from buying the product, and what other perk they will get from buying specifically with you, e.g. discounts.
Internet marketing grows every day, with more systems and processes coming into place and replacing or complementing the old ones. This comes with new terms and words, and it is important for a marketer to keep up with this new words. This are just a few of the words you will definitely meet as an online marketer. Research and learn as much as you can so that you improve your competency and chances of success.