MOBE Review :Incorporate Emotions in Your Sales Copy
Mobe Review : It’s quite hard to write with emotions without sounding like just another marketing drivel. You don’t want to sound too sappy and bore your readers, and you don’t want to guilt trip them into buying anything also, because consumers don’t return to websites where they are guilt tripped. So, how do you incorporate emotions into your sales copy?
Below are five emotional triggers that you can incorporate into your copy to appeal to your readers without driving them away.
Speak to Their Fear
Mobe Review :What is the worst that could happen if your potential customers do not have your product or service? No one wants to be in that worst possible situation, so make your audience realize they could end up there.
Time is the most scarce resource in today’s world, and just about everyone would like a little more time to start a workout plan, play with their children, etc. Show prospects how your products can help create time for them to do more of what they would like to do.
Our excessively consumeristic society makes it a must to possess the latest trends, and no one wants to be left out. Craft copy that presents your product as a trendy, latest must-have, and you have a winner.
Consumers in current markets do not trust marketers. They expect a hidden agenda or believe every marketing message is meant to benefit the marketers more than them. Reassuring phrases in your copy can greatly improve your relationship with your customers, for example ‘We value your privacy’ is an important assurance statement in the scam rampant online world.
Sense of Belonging
People like to belong. They associate with certain groups they believe reflects who they are, and resonate with messages they believe speak to that particular group. Create messages that directly speaks to particular groups in your niche. Identify with their struggles and problems, and aspire to help them solve those problems.
These are a few ways you can use emotions in your copy. Use emotions wisely, and your will be able to make more sales through appealing to consumer’s emotional side.