MOBE Training: Use of Hashtag in Social Media
Mobe Training: Hashtag was introduced to social media in 2007, but only took off in 2009 when Twitter formally adopted it. The trending pound sign has now taken over the online scene, and has been basis for some of the most successful Mobe business reviews marketing campaigns held, including the worldwide #ShareACoke by Coca cola. Hashtag is continuing to drive marketing efforts and garner brands more customers, how can you take advantage of this new trend too?
Below are a few ways you can use hashtag to improve your social media marketing efforts.
1) With Links to Drive Engagement
Simply Measured found that Tweets with a hashtag got 12% more engagement than those without, but Tweets that included a hashtag and a link got the highest engagement. Use hashtags and links to encourage your audience to interact with your content online and build relationships that improve conversion rates.
2)Test Your Message
Create several hashtags to see how your audience relates to each one of them. This will help you know the messages your audience is interested in and how they want to receive it. The hashtags that does best are the ones that resonate well with the audience, so you can even add them to your advertising campaign as part of your message.
3)Create A Story
Coca Cola created a worldwide story with its #ShareACoke. People were telling their own story in their own ways with the hashtag, and everybody wanted to be part of it. The hashtag reached 179 million users in just 7 days.
Create a hashtag that tells a story beyond the product. A story people can relate to themselves and find applicable in their lives. This will definitely get your hashtag trending and get you more traffic.
Metrics like Keyhole, Kissmetrics, Google Analytics and many others can help you track the impact of your hashtag. You can use this metrics to track other marketing efforts, but the hashtag gives more detailed information that can tell you if your message is resonating well with your audience or you need to change it.
Hashtag is one of the most important tools of social media nowadays, its brings together people talking about the same topic in one place. It can help to spread your message beyond your audience and bring you new traffic, and it will help you track your message performance.