MOBE Training – How to Create Effective Copy That Sells

mobe matt lloyd tips to make effective copy

The great secret to successful affiliate marketing is quality content. Your content should come off as trustworthy, authoritative, and offer helpful advice in order to attract searchers in buying mode.

This MOBE training guide will give you five secrets to creating compelling copy that captures users’ attention and retain it.

Research

There is no worse copy than confused copy. Writing unintelligible content that fails to simply and effectively put forward its point is the quickest way to lose your audience’s attention. Why should people trust your site and reviews if you don’t know what you are talking about?

Research thoroughly and come up with comprehensive, informative copy that provides a benefit to users.

Write for Everyone

Difficult-to-understand words and jargons are unnecessary. Using such complicated writing can exclude potential customers. Instead write copy that is easy for every level reader; in the same manner you would speak in a one to one conversation with a potential client.

Structure Your Writing

Use varied sentence lengths that keeps the flow of your copy engaging. Split sentences that are too long; waffling will lose the reader’s attention. Remember that users scan through content online, so you should use short paragraphs that are more attractive and easier to read. Long paragraphs may intimidate your readers, and they’ll just move on.

Also use bullets to list information like benefits or features of a product. It makes your copy easier to read.

Believe in Your Product

You should be passionate about the products you are selling. Learn and fully understand products in the MOBE Marketplace, apply them to your own business, and have firsthand testimony of how effective they are.

Put yourself in the shoes of a business owner and give them information they need to have. Avoid fluff and use every word to make a point. Explain the products well, outlining their features, and the benefits of those features.

Use Power Words

When it comes to copy, one word can change everything. Every single word in your copy is worth stewing over, because a word can change the meaning, tone, and motivation of a sentence.

Words like ‘free’, ‘proven’, and ‘new’ are some of the most effective words to use in marketing for obvious reasons. Everybody loves free stuff.  Everybody wants something that’s proven to work, and everybody wants in on the latest trend.

Emphasize any free material you might have, or discounts customers can get from your links. Talk about the research and statistics that prove your products work, and share some testimonies from real customers.

Every time you write copy, read it out loud before you use it. How will copy like that make you feel if you came across it on a website? Be very honest with yourself, if the copy does not convince you to buy a product, it will probably not convince others, and you need to rework it.

MOBE Affiliate Program: 3 Top Mistakes New Affiliates Make

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Being a new affiliate marketer, first and foremost on your mind is making money, and you will get plenty of support from the MOBE affiliate program to help you reach your goal. One thing you should keep in mind as you start your MOBE affiliates business is to avoid these three mistakes common with many new affiliate marketers.

Selling Rather Than Helping

Instead of trying to sell, aim to help your readers make a decision. People want genuine reviews from people who are truly vouching for the product because of its merit rather than for commission. When people feel your reviews are genuine, instead of the voice of a high-pressure salesperson, you will make more sales and have people come back for more advice on products.

Not Listening

Of course you would want to tell people how great the MOBE affiliate program and products are. But people don’t trust marketers, and the longer you speak, the more likely they are to ‘tune off’’. You will get a lot further by talking to people about themselves and what they want.

Ask people about their businesses, where they want to take it, what they have accomplished, and what isn’t going so well. Let them tell you of where they will like help, which essential is giving you permission to introduce MOBE products to them.

Procrastinating

You have just joined the MOBE affiliate program and are excited to begin. You start your day well, full of ideas an enthusiastic about your entrepreneurial journey. You just have to check your emails first. Then get a cup of coffee. And maybe read the news a bit.

Three hours later you still haven’t done any work at all, and you have lost your creativity and zeal to work. It is easy to get distracted especially when working for yourself. You are working on your own schedule, so it seems like there isn’t much urgency. And that’s how a month goes by and you still haven’t make any commission.

Its best to have your work time organized to a detail. Set aside a couple of hours each day that are strictly for working. If your energy spike is in the afternoon, do all your other daily tasks in the morning, rest and get refreshed, and in the afternoon focus only on your work.

Final thought

To sell products and make commission, you need to stop being a marketer and be a genuine advisor. Offer people unbiased reviews and listen to their needs so you can offer them MOBE products that best address that need. Most importantly, set time aside to focus on truly doing your work.

MOBE Training: How to Connect with Customers When Making Sales

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The key to succeeding in sales is the ability to connect with the customer so that they trust you enough to buy from you. Many salespersons try too hard to convince customers to buy, instead of listening to their wants and needs, then offering them a product that solve their problems.

To connect with customers, you need to have certain skills that help you make the sales pitch about the customer, not just the transaction you need to make. The MOBE training guide below shows three powerful relationship building tips for connecting better with your customers.

1) Sincerity

Keep in mind that the buying process is not about you, but the customer. Listen to their needs and wants sincerely without an agenda. Offer products you genuinely believe in and you would use and you have confidence that they will help solve your customer’s problem.

2) Ethics

Never try to talk a customer into buying a product. After the customer has explained their needs, present the product you are offering, explain how it will satisfy their needs, and then let them make their own decision about it.

Do not try to corner your customer into a sale, because their opinion about the product doesn’t change. They will merely be buying because you talked them into it, but you can be assured that will be the last time you see them. Loyal customers are educated customers. They believe in your message and want your product, hence they will come back for more.

3) Asking

Sometimes salesperson get too excited about a product they believe in, and they keep talking about it without first finding out what the customer needs and expects. Start your sales pitch by asking the customer questions about themselves, their expectations, and what problems they would like to have solved in line with your product.

The most important skill a salesperson needs is the ability to listen and understand their customers well. Without listening, you won’t know what your customer truly wants, hence you will not be solving their problem, and they will have no reason to buy from you.

Mobe Training -Money Making Business Ideas

Money Making Business Ideas - MOBE Training & Review

Mobe Matt Lloyd Tips and Training for Business Success  – Nine out of ten startups fail. The reason? Some of them produce products or services that no one wants. A CB Insights study revealed that around 42% of startups failed because of poor product-market fit. While this particular study focused on small businesses, there is also proof that large corporations are not immune to these mistakes.

Despite the great hype surrounding its launch, Amazon Firephone failed to impress consumers. It was not only high-priced and inferior to competing smartphones in terms of features, but it also failed to provide service to a variety of wireless carriers in the U.S. Sales flopped, forcing the company to make a $170M write-off on inventory. Mobe Training assists Branding for Digital Marketer. Coke, in a move to improve its flagship soft drink taste, has launched the “new taste of Coca-Cola” in 1985. Many who loved Coke’s classic taste rejected the product, causing boycotts and protests—proof that even known brands are never “too big” to bomb.

Regardless if you’re a known brand or an aspiring entrepreneur, Mobe Matt Lloyd suggests you to perform an idea validation test to avoid huge failures. It is the process of obtaining insights from customers before you launch products or campaigns to the market. Instead of deciding on gut instinct, you can draw accurate information by performing this step-by-step idea validation process.

Mobe Training Programs give effective solutions to startup problems

1. Brainstorm and  Business Plan

A business plan is a must for every starting business. It could help you:

  • Identify your goals and your market.
  • Gather data and assess your business condition by conducting a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis.
  • Know your competitors and your revenue opportunities on the local, regional and national level.
  • Back up your proposal with graphics, financial projections and historical data.
  • Identify specific actions that you need to undertake to materialize your ideas.

Furthermore, constructing a good business plan will help you secure funding and will serve as your guide for ongoing market engagements.

2. Market Research

Conducting an in-depth marketing research is your starting point for creating effective sales and marketing campaigns. The information you draw from your research is what will help you understand your demographics, set your marketing direction and build your strategies. Identify the things that you want to know, draft questions around them and form hypotheses on how people will answer.

Then, choose the right group of people for your market research. Once you have identified them, gather data through face-to-face interviews, focused group discussions, polls or surveys. Free tools such as SurveyMonkey, Typeform, Google Forms, ZoHo Survey, Survey Gizmo and Survey Planet can be used to gather customer information and feedback. They vary in terms of the number of respondents, number of questions, question type, templates, customization, data export and reporting capabilities. Matt Lloyd Review about What New Marketers Should Be Doing Right Now?

Another way to get more data for your market research is to gather data from public resources, government information and statistics to know if your business idea can be a viable product or service.

3. Consult an Expert

According to the International Franchise Association (IFA), franchised small firms have higher success rates than independent small businesses. In fact, around 92% of U.S. franchised businesses are still operating five years after inception, as opposed to just half of 28 million independent small businesses. A similar study by the Small Business Association revealed that the average franchise earns five times the revenue of average independent small businesses in their first year. What could be the difference?

It is because franchised businesses operate based on a proven system. Franchisors dedicate resources in IT, HR, sales, training, accounting and marketing to support franchisees. They provide guidance, training, expert advice and consulting so that companies no longer have to reinvent the wheel. Because they have experts guiding them through the process, franchisees can already hit the ground running immediately after launch.

Startup Nation, PartnerUp and SmallBusinessForums.org are some of the online communities that you can join to gain real-world insights from fellow entrepreneurs. Similarly, you can explore active Slack communities such as #FemaleFounders, #Startup, #Launch, #nomads and Bootstrapped Chat. However, if you want a more comprehensive session on targeted topics, you may check out MOBE’s live events and masterminds. These expert-hosted summits provide a wealth of information to help businesses start, grow and manage their business wealth.

4. Test Your Idea

To validate findings gathered from your target market and the industry experts, you need to verify the sustainability of your idea by putting it to the test. There are ways to do this without shelling out serious funding.

One way to do this is to create landing pages or simple Facebook advertisements with a call-to-action to determine if anybody is interested in your idea. You can also run a Facebook ad using geo-location and other metrics according to your target market’s profile. Click-through rates, signups, and downloads provide an indication if it has the potential to generate demand. You need to know the facts now so you can do something about it, no matter how daunting the results can be.

5. Review and Findings

Finally, it’s the last step in the validation process where you examine feedback and results. Positive or negative, embrace these insights and remember that everything you’re doing is for the customer and not you. When people have nice things to say about your business idea, it is an indication that you need to take a step forward and proceed.

In Anand Srinivasan’s book, “How We Did It: 100 entrepreneurs share the story of their struggles and life experiences,” and in this article, you will see how entrepreneurs have succeeded in taking cues from market feedback. If you find not so good results, accept the fact that you have to drop your business idea, but that shouldn’t stop you from trying out another one.

Mobe Matt Lloyd Training – 8 Keys To Drive Traffic To Your Website

Final Word

There you have it, your step-by-step guide to gauge if your brilliant business idea has that earning potential. By doing this validation process, you can decide whether to push through with an idea or not. Now, companies won’t waste resources on building and launching something that the market does not need or will not use.

Whatever results you gather, study it and use it as a basis for your next move. Customers are the reason businesses exist so make sure that you satisfy their needs rather than your own.

Matt Lloyd Tips :Brand Story on Linkedin

matt lloyd tips for branding

Matt Lloyd Tips : LinkedIn currently has around 414 million users: 78% of them say they use the platform to keep abreast with industry news, and 73% use it to discover new ideas in their profession. Once a central market for recruiters and job seekers, the platform has now evolved to become the epicenter for content consumption and sharing.

LinkedIn launched its long-form publishing platform in 2014 that opened up a stage for users to express themselves and tell their story to their professional networks. Marketers saw this as an opportunity to connect with audiences in a personal way, and companies started building deeper relationships with their customers by telling their brand story.

Click Here To Know About : ‘First Mover’ Lessons from Ebay

To make that happen, below are a few Matt Lloyd tips on how you can use LinkedIn to tell a compelling brand story that will make your business stand out from other companies on the platform.

1. Distribute Relevant Content

Mobe Matt Lloyd Tips : What the world needs is not more content, it’s more relevant content. People want information they can relate to and learn something from. According to LinkedIn, the most in-demand content is industry news. Around 60% of users are interested in industry insights while only 43% are concerned with new products and services.

Writing fact-rich content can help your audience be more attuned with your brand. If you are in the food industry, write articles about the increase in food prices, salaries in food service or new laws and regulations that affect consumers and businesses in your niche.

2. Establish Your Brand’s Voice

Mobe Matt Lloyd Tips : Your brand has a voice. Or, at least, it should have one. Your audience should be able to identify your content even when your logo or company name does not appear on it. Think of your brand as a person: What is its personality?

Once you have identified the characteristics of your brand, always apply it to the content you create. Content Marketing Institute gives a good example of how to map your brand’s voice for your content creation by building a voice chart. You can access it by clicking here.

3. Use Visuals

Mobe Matt Lloyd Tips : People can process pictures 60,000 times faster than text. Images are also attractive to the eye, which could elicit emotions from users to help them relate to the brand.

MDG Advertising found out that any content containing captivating images attract 94% more total views across all social media platforms. Also, 67% of consumers consider clear, detailed images as more important than descriptions and product information, and adding them to posts or updates results to more engagement and higher click-through rates.

The advertising company also revealed that long, text-only content can be daunting to users, reducing audience interaction significantly. To keep your reader interested in your LinkedIn updates, it’s best to use infographics, charts, graphs, etc. Add stimulating pictures to illustrate and enhance your brand’s story.

4. Be a Thoughtful Leader

Mobe Matt Lloyd Tips : Thought leaders are considered experts in their industry. They drive opinions and inspire others with their innovative ideas. Becoming one of the thought leaders in your industry will make it is easy for people to follow you and, ultimately, build their trust in your product or service.

Microsoft, which was ranked the most influential company in LinkedIn for 2015, is an excellent example of how a company can place itself as an industry thought leader. Through their LinkedIn page, where it says they “aim to empower every person and organization on the planet to achieve more,” set themselves up as a caring company helping people build their future.

Matt Lloyd Guidelines For Startups Productivity

Matt Lloyd Guidelines For Startups Productivity

Time is priceless. But it can be very costly if you don’t use it wisely, especially when you are starting a business. Time is of utmost importance to a startup, possibly even more important than money. You can get more funding, but when you lose time, you can never get it back.

There is always a lot to do in a startup. You constantly have to wear multiple hats, jumping from one task to the next. There are hundreds of emails to read and respond to, meetings to attend, clientele to build; it’s a never-ending to-do list. It may feel like there is never enough time to do everything.

While there are many time management tools and systems that you could invest in to help you free up more time, they come at a cost, and you could use every penny you can save right now. This article includes free hacks you could implement to save time and increase productivity.

1. Reduce Meetings

Attentiv, a company dedicated to the improvement of workplace meetings, found out that 63% of meetings are conducted without a set agenda. That’s more than half of your meetings happening without a clear outline of what the meeting is supposed to address. They also found out that 33% of these meetings are unproductive, and a third of the time spent in meetings is usually on non-work related things.

Consider how many meetings you are currently having per day in your company. If a meeting is required, plan it with a clear agenda and structure. Be as detailed as possible to help avoid wasting time.

Doing this will help you reduce the amount of meetings you have and shorten their length, freeing up time to focus on other things.

2. Encourage Breaks

This might be a bit confusing for someone trying to get the most out of their day. How can not working help you do better work? The answer is: by making you more alert. The human brain needs rest to function at its best.

A University of Illinois study suggests that performing mental tasks over a long period of time will reduce creativity and decline productivity. The longer your employees are sitting at their desks without a break, the less work they are likely to produce.

Insist that everyone take a one-hour break from work. Encourage them to take a short walk outside, if possible. Get a cup of water anything that can help them rejuvenate and refresh themselves. When employees come back from a break, their minds are sharper, so productivity will likely be higher.

3. Allow Working Remotely

Nicholas Bloom and James Liang, Stanford professors and founders of a Chinese travel website, allowed some of the website’s call center staff to work from home for nine months as a part of a study. At the end of the study, performance data and employee responses showed that the group that worked from home completed 13.5% more calls than those in the office.

People are more comfortable in an environment that is customized to their needs and preferences, and that is usually not the office. The office provides a lot of distractions that employees can’t control; interruptions from colleagues, overhearing people on the phone, etc. When working remotely, employees can create a quiet environment, save on commuting time, and generally work longer hours.

see also – Mobe Review : How PERT chart helps in Time management

This option would not only increase productively, but could also cut costs. Bloom’s study also found working remotely to be very cost effective; the company saved $1,900 per employee on furniture and space in those nine months. This will be helpful for startups operating with a tight budget.

4. Offer Flexible Working Hours

In a study by CareerArc, 75% of the participants placed workplace flexibility at the top of their priorities when considering employment. Employees believe that they can be more productive if they are able to set their own schedule.

People are wired differently. Some struggle to concentrate and be productive in the morning, but peak in the afternoons. Some are early birds who just can’t function past that 3pm afternoon slump. Flexible hours give everyone the opportunity to work to their rhythm and best utilize their productivity peaks.

Rigid working hours causes a lot of time wastage. Employees might take a lot of time trying to focus in the morning and could reach lunchtime without having done much if mornings are not when they function best.

Set the number of hours that employees need to work daily and goals they need to achieve, then let them pick the best time for themselves to do it. They will be happier as they work and will produce better results.

5. Clearly Define Job Scopes

Employees can perform their tasks more effectively if they know exactly what they are supposed to do and when. Many employees are not clear on what their job is, while new tasks are added to their responsibilities on a daily basis, and they occasionally have to take on projects that are outside their scope.

Have a written job description for every employee. Specify what an employee is expected to do on daily basis, ranking the duties according to priority. Update the job description every time the employee has to add a task to their duties permanently. Share the job descriptions of the team on a common platform so that employees not only know their duties, but understand what their colleagues’ responsibilities are as well.

A written job description will help avoid confusion on who does what. You can prevent situations where work is not done because someone thought the other was supposed to do it, or duplicate work is done by multiple employees who thought it was among their duties. You will save a lot of time and get more accomplished when everyone is clear on their responsibilities.

High productivity is critical for any business, particularly startups. Use the hacks above to improve productivity and build a more effective and professional team that gets work done.

Mobe Matt Lloyd Tips :Millionaire Mindset

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Mobe Matt Lloyd :Why does the rich keep getting richer when everyone else seems to be plummeting into a financial black hole? Is it an inevitable destiny that you just have to accept and learn to live with? Not quite.

The biggest secret as to how rich people continuously grow their wealth lies in their money management skills. Many successful people attribute their wealth to actively and effectively taking control of their finances. They adopt the habit of budgeting and planning for their expenditures and are diligent in keeping to it.

The good news is you can also learn to be in control of your finances, and you can start by avoiding these six common financial mistakes that rich people stay clear of.

1. Not Investing in Yourself

The most profitable investment you can make in life is investing in yourself. Your time and money should be primarily spent on improving your knowledge and skills before you can hope to make a success in other investments.

Successful people never stop learning. They buy books and materials that will help enhance their skills. They attend seminars and seek expert advice to better their expertise. They have a portion of their earnings strictly dedicated to educating and improving themselves. In his book “No Excuses: The Power of Self-Discipline,” Brian Tracy advises investing 3% of your income back in yourself to grow your earning ability.

You can never grow if you don’t learn new things. Your income, mindset and approach towards money will stay the same, and you will keep falling deeper into debt and financial difficulties if you’re not careful and knowledgeable.

2. Buying Cheap

In efforts to save money, most people will buy the cheapest option available. Granted, it saves you some money at that moment, until you have to replace your purchase three months later. Good quality goods don’t usually come cheap, and cheap goods don’t last long.

Think long-term investment when making purchases for everything from a simple pair of shoes to your family car. In the long run, you will save a lot more money buying quality stuff, you will get a good user experience, and you will probably save yourself the time spent on looking for cheaper products.

3. Living outside Your Means

Fake it until you make it. That is probably one of the worst financial advice anyone can ever give. You should never fake having a lot of money. Spending ridiculous amounts of cash on luxurious brands and entertainment sprees, especially if you’re using lots of money you don’t have, will lead you to mountains of credit card debts that might take you years to get out of.

While a lot of people’s expenditures greatly exceeds their earnings, rich people live on less than they earn. This is an essential money management skill that will help you increase your savings every month. Assess your monthly expenses and cut down on those things you can live without. Adjust your budget to, at most, 80% of your income, and stick to spending only that.

4. Wasting Money on Fees and Interest

Buying on credit is costly. There are high fees and interests that come with maintaining a credit card. Some banks charge as high as 20% or more, thus, you end up paying more money than you spent, which is money that could have gone into your savings.

A lot of people also have a habit of paying their bills late or paying only the minimum amount. Late payments may incur extra charges that you don’t need; which wastes your money, and the longer it takes you to pay your bills, the higher interest you’ll have to pay.

5. Staying in a Stagnant Income

Some people get too comfortable with their financial situations. They learn to make do with what they earn and hardly ever make an attempt to improve their income. Price hikes, increasing taxes and other economic situations keep rising no matter how stagnant your income is, which could slowly eat away your purchasing power. This eventually leads to spending on credit and only worsens your financial situation.

Rich people are never satisfied with a stagnant income; they are always thinking of ways to supplement their earnings. They diversify their income through investments and business endeavors, and avail savings accounts with high-interest rates. Furthermore, they improve their skills and expertise so that they can have the leverage to ask for salary increments, or develop their products and services to raise prices.

6. Saving Last

When ordinary individuals see some money in their bank account, most of them immediately think of what they could spend it on. They allocate the money to various expenses they believe they need and only save whatever is left, which is usually very little or, sometimes, nothing at all.

Rich people, on the other hand, study their finances, calculate where their money needs to go, and then put away the savings money before allotting the rest to expenses. They plan budgets based only on the money they have after saving, and they avoid impulsive buying. They never make spontaneous withdrawals from their bank accounts, and if they must cash out, they find ways to earn money to replace it.

None of the points mentioned above have anything to do with the amount of money you already have, but everything to do with your financial control and a positive mindset towards wealth. Put your efforts in taking control of your finances, and you will enjoy a stable and prosperous life.

Mobe Training Tips For The Lean Start-Up

Mobe Training & Tips For Lead Start Up

Mobe Training Tips: Lean start-up is a phrase that’s been around for a few years now in entrepreneurial and business circles, but is it just a new buzzword for an old concept or is it something new that your business can benefit from?

A Microcosmic Example

It was a cloudless 98-degree August day when 8-year-old Debbie Ann set up her lemonade stand on the corner.

With a supply of 5-ounce plastic tumblers and an old cooler full of melting ice cubes underneath a small folding table, she served cup after cup of instant lemonade for $0.25 each.

Roughly half of the people who pulled over for a drink said something to her about iced tea.

The following Sunday, the banner on the table read “Lemonade or Iced Tea 25¢.” That day, she sold twice as much tea as lemonade. More than half of her customers mentioned they’d gladly pay more for a bigger glass.

The Sunday after, Debbie Ann was on the corner again, this time with 20-ounce tumblers. The banner now read, “Big Iced Tea $1.00.” She could barely keep up with the traffic. Before the day was half-over, her mother had to go buy more ice and cups.

On the next street over, 12-year-old David was working on his “Be Cool Hat,” a baseball cap lined with blue ice packets that you put in the freezer overnight and wear on hot days to keep you cool.

He’d worked on the hat for several years, making the packets thinner and smaller, optimizing the comfort and cooling range. No one, except his family, knew about it. He managed to convince his rich uncle to fund a production run of the hats, which he had manufactured in China.

David also used some of the money to run ads in the local newspaper and got a couple of sales. He took the hats to the local flea market and sold one or two. There was very little interest. People said it was too heavy and uncomfortable. He discovered that the general audience for baseball caps was actually pretty small. He even refunded one of his sales when the customer complained that the hat gave him a headache.

David sank years of his life and a couple thousand dollars of someone else’s money into what he realized too late was a failed product.

David approached his start-up the way many entrepreneurs have: going forward with what they believe is a good idea and developing it in “stealth mode,” without feedback from potential customers or even ascertaining if their idea is attractive to any audience. They invest money in production and promotion, but the product, when finally launched, fails to gain traction.

On the other hand, Debbie Ann approached her business as a lean start-up would: taking her idea of “cold drink on a hot day” directly to the streets. In doing so, she found customers and listened to them. From their feedback, she was able to pivot slightly in her product offering. By continuing to listen to them, she was able to deliver exactly what they wanted and found success.

Lean Start-Up Methodology

Entrepreneur and author Eric Reis proposed the lean start-up philosophy in 2008. He had been involved in two start-ups that ultimately failed.

In both cases, he realized that the main reason was a failure to accurately understand their customers’ needs and wants. Both start-ups began “working forward from the technology instead of working backward from the business results you’re trying to achieve,” Reis said in the Xconomy.com blog.

Like any entrepreneurial endeavor, the lean start-up begins with a product idea. Rather than formulating a business plan to obtain funding so that you can begin building a team, developing and launching your product (as conventional start-ups have been doing since time immemorial), the lean start-up puts a “minimum valuable product” (MVP) into the hands of customers, known as “early adopters,” in order to obtain as much feedback as possible.

This feedback is called “validated learning” and its purpose is to find out as early and with as little effort and funding, if you’re producing a product or service that people actually want. That’s the “results you’re trying to achieve” that Reis referred to. It’s validated because it comes directly from customers rather than from anyone’s assumptions.

Lean start-up methodology is scientific in that it begins with a hypothesis about a product or service that a particular audience wants and then, by putting an MVP out there, proceeds to discover if that hypothesis is correct … or not.

By listening to early adopter feedback, the lean start-up can optimize its offering to be more of what’s needed and wanted. However, when the hypothesis proves to be weak, a lean start-up may still collect feedback and discover a new need or want. In such a scenario, the lean start-up may decide to “pivot” from their initial hypothesis to a new one, and provide an MVP that conforms to that newly-discovered need.

This entire cycle is summed up in the lean start-up concept, “Build-Measure-Learn,” which emphasizes the speed of developing a MVP, measuring customer response to the MVP, and learning from the “experiment” whether to proceed with the product or pivot to something else.

There are indications that the lean start-up methodology has been adapted for use by large, thriving businesses to pilot new initiatives and even by offices of the U.S. Government, such as Data.gov and the Department of Health and Human Services, as Reis describes in his blog, Startup Lessons Learned.Ideas - Mobe TrainingBest Ways to Think of Ideas for Start Up

Not Everyone Agrees

Despite the seemingly sensible approach of a lean start-up, it has its critics, some of whom insist that not all early adopters have an interest in helping improve a product, but just wanted a finished product to begin with. (This is particularly true of software products.)

Yet, even Reis does not insist that lean start-up methodology should be swallowed whole, but should be the subject of validated learning by the user, in much the same way early adopters give feedback on an MVP.

The entire process and how to implement it is described in Reis’ book, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.