Mobe Affiliate Program :Business Expansion

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Mobe Affiliate Program :This era is all about disruption and startups are a huge part of the disrupting industry. For a lot of companies, expanding might be the last thing on their minds. Like investing in stocks, expansion is a risky undertaking that involves a mosh pit of risks and challenges. Imagine taking all of the money you’ve earned throughout your life and placing it in an investment option that doesn’t guarantee a return. Much like gambling, you either win or lose, and there’s no consolation prize for joining.

It’s not that businesses don’t want to grow, but most might just be too caught up with the daily market scuffle to recognize success. On the other hand, others who are just getting by fear the unfamiliar. Most of these entrepreneurs are content with how things are going (at least for now) so they refuse to mess up the status quo.

Well, who can blame them? The struggle is all too real. Small Business Trends cited that a staggering 95% of businesses fail within the first five years and Inc. reported that around 96% of all businesses don’t get past their 10-year anniversaries. With statistics showing bleak business success rates, it is mind-boggling that anyone still decides to tread the more difficult road.

Business Owners Hesitate to Expand for a Number of Reasons

Here are a few of them:

1. Personal Risks

What a lot of business owners value most is their work-life balance. Compared to their peers in large corporations, they have more control of their hours and priorities. When expanding, this balance will undoubtedly be rattled in some ways. Health, family time and personal finances will once again be compromised. Business owners know this since they have experienced this before. Starting the business might have caused them many sleepless nights and stress. It’s natural to avoid having to go through that again.

2. Business Risks

There is also the matter of finances. This is probably the top reason why startups feel they cannot expand. A cash flow deficit could do irreparable damage to your reputation and operations. It could also bring a number of pressures and disruptions to any working system, and for small businesses, that may be a lot to take. New payables may create unforeseen financial strain that you may not be prepared for.

Being busy with the ongoing expansion, you might unknowingly neglect your existing customers that could result to them feeling underserved. Even with financial backing, businesses will still undergo changes—a lot of them, and employees might feel uncomfortable with these changes. Drastic changes could make employees uncomfortable and prompt them to quit. For business owners, this is an additional risk that they may want to avoid.

3. Competitive Risks

Expansion is a daring step that involves taking on new markets. Everything is fresh and exciting, but there is a caveat. It also means that you’ll be immersing yourself in an environment that could be unfamiliar. Learning a new market comes with its own set of challenges. Naturally, you’ll meet competitors who have established themselves in that market and have substantially more experience. So how can a small fish like you compete with the big ones?

The Cost of Delaying

It won’t be easy, but success in expansion is achievable. Apple would not be the gargantuan technology company it is today if it did not take risks and expand from Steve Job’s garage. While comfort zones are, well, comfortable, you won’t achieve much by staying there. The most successful startups are hungry for success and they didn’t let hurdles cripple their chances at establishing their brand.

Choosing to stay within your small niche for too long has its dangers. Here are a few that could help you change your mind if you’re still hesitating to expand.

You Might Lose Valuable Employees

Achievers are hungry for development. If you keep asking your employees to do the same things over and over again, they’ll get bored and feel unmotivated. Even the most loyal employees desire different avenues for growth. Without that, they may feel the need to leave.

You’re Limiting Your Business Growth and Revenues

By expanding, you showcase your business to a wider audience, which increases your pool of potential customers. We know what that means—a chance to dramatically improve sales and, ultimately, increase business profitability. Delaying expansion could delay revenue growth, limit your reach, and potentially sabotage your chance at even greater success.

You’re Giving Your Competitors the Advantage

A good startup business has long-term goals, and these goals should be carried out on specific timelines. Timing is crucial to a business. Missed opportunities give your competition the chance to take advantage of it. Customers want innovative products and services, especially the Millennials, who are very tough to break. If you wait too long to give them what they need, they might think that you’re no longer interested in keeping them happy. Today’s consumers will shift to the next provider if they see that they provide more value. Believe it or not, business expansions excite consumers. If you keep disappointing them with the same products and services, you could be pushing them towards your competitors.

Considerations

Mobe Affiliate Program Tips: It’s every business owner’s dream to be successful in his journey towards financial freedom. While it can pose problems for businesses that are not ready to take on the challenges of growth, entrepreneurs who choose not to diversify can also face the wrath of its employees, its stakeholders and most importantly, its consumers.

Expansion has its share of risks, and making too many changes too fast, too soon, can backfire. But done right, expansion makes good business sense. Growth allows for better brand recognition, creates “economies of scale,” and helps businesses offer a wider range of products to a larger geographical market. Not only does it build business value for its employees and its customers, but it can also elevate the company to the forefront of consumers’ minds. If you are too slow to address your market’s needs, you might miss out on once-in-a-lifetime opportunities in today’s marketplace.

To realize the rewards that a bigger business brings, you need to revisit your business plan and make some modifications. Gather your reinforcements—your marketing consultant, your lawyers, your accountants, your stakeholders, and your employees—and discuss your plans with them. Before anything else, make sure you’ve done your feasibility study—with results suggesting that you have a future when you scale your business. Customer feedback is crucial and it will help you make a more informed decision.

Expansion entails careful consideration, and sometimes, a leap of faith. A solid plan, a good vision, and constant communication between management and its employees are keys to successfully expanding. Once you decide that your business is ready to move forward, proceed with caution and make calculated decisions. This will help minimize risks and increase your business’ chance for success.

Mobe Ratings & Review :Social Media Metrics

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Mobe Ratings & Reviews: Are your brochures, flyers, and television advertisements working for you?

Some customers will see your product advertised and will immediately make a purchase, but the majority of today’s consumers need more information before they invest in a product, hence the importance of having a company website that offers more information to aid in the customers’ purchase decision.

Every marketing effort made should be towards influencing the customer to make the purchase. They should send people to your website to get more information and, ultimately, make a purchase. Many businesses are questioning whether offline media is increasing traffic to their website or if they should focus more on digital marketing efforts.

Social media metrics, like Google Analytics, are making it easier to track leads generated by offline traffic. Mobe This Ratings & Reviews The list below looks at the best strategies to determine if your offline marketing efforts are effective.

Quick Response Codes

Quick response (QR) codes are ciphers that consist of a display of black and white squares. They typically store website information readable by smartphone cameras.  QR codes have become extremely popular and are easy to use, so they are a great option to track your offline traffic.

Customer Landing Pages

Another way to track your offline traffic is by creating a unique landing page for each of your offline marketing efforts.

For example, if you have an organic food store that just opened a restaurant, your organic food store’s main website will be ‘www.organicfoodstore.com’. You will then create ‘www.organicfoodstore.resturant’ as a landing page for the restaurant. The landing page will be explicitly focused on the restaurant, instead of the rest of the store. When you pass out flyers or place newspaper advertisements for the restaurant, the QR code and URL’s will lead to the landing page, not the food store’s main website.

Redirect Domains

You can also set up domains that redirect visitors from custom URLs to a landing page in your main website. These domains are usually catchy and easier to remember. They would then be placed on all your offline media.

Direct Hits

People are likely to go online and search for your brand if they see an offline advertisement that spikes their interest. This will increase your website’s direct hits. Direct hits represent the people actively searching for your brand name or typing in your URL. To get more accurate statistics on the number of direct hits from offline media, run the campaign exclusively offline for a short time and get a sample to analyze.

The Google Analytics screenshot above shows the increase in traffic during a timeframe of intense marketing promotion for an event. Direct hits (Sessions) increased significantly compared to previous periods and a large number of these direct hits were from new users. This shows that the offline marketing efforts that were implemented during this time reached many people who had not accessed the website before.

direct-traffic

Customized Discount Codes

Mobe Review :Discount codes are a popular and simple method that many businesses are using to track their offline marketing efforts. Magazines and other print media carry a lot of discount codes. A newspaper advertisement will have a 10% off discount code to enter when making a purchase on a website. Another method is to print coupons for gifts to be redeemed from the company website. Reports based on the use of these codes will show you how effective they were in driving traffic to your website.

Mobe Matt Lloyd Tips : Trust Funds

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Mobe Matt Lloyd Tips :While it’s common notion that trusts are only for the affluent, anyone can actually avail its benefits. You can avoid probate, distribute assets to beneficiaries as you wish, reduce taxes and a lot more others. Alternatives might be easier for some, yet knowing if trusts can work well for you is another step for a good financial security.

What is a Trust?

A trust is a document or legal agreement between a Grantor, the person who sets up the trust, and the Trustee, the firm or person(s) responsible for making sure that the trust clauses and instructions are carried out and implemented when the right time comes. Trust companies manage the assets transferred to the trust for the ongoing benefit of a third party, the Beneficiary.

Do Businesses Really Need It?

As mentioned above, every individual and even businesses—big or small—can have a trust fund and setting up a trust has a multitude of advantages. Here are some:

Helps You Manage Financials

For most business owners, their company is their ultimate wealth. They may be new in the marketplace but like most, they have invested every penny they had into that small business they lovingly called their second home. They have traded their corporate tenure and security for what they think would provide their children with a more lucrative future.

Protects Your Personal Assets

It’s not always a happy ending with businesses. Bloomberg reported that 8 out of 10 entrepreneurs crash and burn within their first 18 months of operations. With such statistics and many others showing a very slim chance of success, it would make anyone wonder why anyone ever explores entrepreneurship at all. Not only could they face bankruptcy, but they can face lawsuits. But with a trust in place, they can protect their personal assets from bloodthirsty creditors and collecting agencies.

Keeps Your Heirs Away from Unfavorable Circumstances

Problems arise when, say, you’ve passed away. Trusts are vehicles to carry out a will in a private manner, according to what the grantor wants. The grantors can include clauses that prevent heirs from getting anything unless they satisfy the pre-set conditions in the trust. Some of the typical conditions they have to meet have something to do with age, educational attainment, mental capability and social status.

Provides Potential Tax Savings and Legacy Protection

If you pass away and don’t have children yet, the state can dig in, find the closest relative to run your company and collect enormous taxes to transfer the business. More often than not, that closest relative doesn’t have a clue about running a company, which could destroy your company’s reputation and corporate image.

Which Trust is the Right One for You?

Not all trusts are created equal. Each one is unique and is designed to fulfill a particular need. Like investments, they are tailored and classified according to different parameters. Some of the considerations include duration, creation method, purpose and the beneficiary’s relation to the person who creates the trust.

To know which one suits your business’s needs, you have to know each one. Here’s an overview:

Revocable Trust

Also called the Living Trust, this type of trust can be revoked and allows you to maintain control of your assets placed in the trust. You may change it at any time and continue to manage the assets in your lifetime. Because you’re still alive, assets will not undergo probate hearings. Assets under the Living Trust then becomes Irrevocable when the Grantor dies. When this happens, the assets are no longer in your possession but are not subject to estate taxes. As such, only the beneficiaries can change what happens to assets per the terms predefined in the trust.

Testament Trust

This kind of trust involves assets outlined in a will with conditions to take effect only after the Grantor’s death. The funds are subject to both transfer and probate taxes.

Discretionary Trust

Here, the Trustee has the power to decide as to when and how to distribute the trust income and in some cases, even capital, to the beneficiaries. This trust is set up to put aside assets for future needs or for recipients who are not capable of making wise decisions with their money. Grantors can restrict fund allotment depending on which beneficiary gets paid, how much and how often. Unlike checking or savings accounts, Grantors can set stipulations to trusts.

Dynasty Trust

These trusts are designed to provide peace of mind to Grantors who want to transfer wealth from generation to generation without having to shoulder transfer taxes, including gift and estate taxes. The defining characteristic of this type of trust is its term. This trust can still be in effect twenty-one years after the last beneficiary’s death, and can even last for more than 100 years. It is irrevocable, meaning that once the grantor has transferred the assets to this trust, he no longer has discretion over the assets.

Life Insurance Trust

This type of trust is irrevocable and is always tied up with a life insurance policy, hence the name. It’s commonly used to reduce hefty estate taxes. Although exempted from federal government taxes, life insurance trusts are still subject to estate taxes. This trust is used to take the insurance out of the taxable estate, allowing heirs to have a tax-free income that they can use to pay up estate taxes as part of the succession plan.

Charitable Remainder Trust and Charitable Lead Trust

As part of their altruistic intentions, some business owners want to leave a portion of their wealth to charity, so they set up charitable remainder trusts. They set aside a bulk of their assets to their children and leave the rest to institutions of their choice. The charity will be able to receive the assets on the Grantor’s demise.

Mobe Review :Make a Pitch Presentation

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Mobe Review for financing – A lot of entrepreneurs have amazing startup ideas that have great potential. These are the kind of great ideas that actually addresses a need in the market and have more chances to succeed. Ideas that interest investors and inspire them to call you for a pitch. Unfortunately, for most, it only ends there, with the pitch. They fail to impress investors when pitching and end up losing a great opportunity.

The problem usually isn’t with the prepared pitch. Sometimes, its the presentation. A lot of startup founders have little experience in public speaking and presenting. Many have a problem with explaining their ideas well in front of an audience, especially if it’s of technical matters where the audience happens to be largely non-technical.

To present your ideas to investors in a style that will get you funded, you first need to be able to get a hold of their attention. Use the first few minutes to earn their attention for the next 20 minutes, which in turn will make them want to hear you out more. In those first few minutes, explain your idea in a simple and compelling manner that will make the investors want to partner with you. Use your presence on stage to assure them that not only is your idea worth funding, but you are also a solid character they can do business with.

Below are a few effective tips and tactics that will help you present your next pitch straight to funding.

Connect with Your Audience

The best way to present your pitch is by addressing your investors’ interests and connecting with them on an emotional level. Tell them an inspirational and relatable story that shows passion in your idea. This will make you stand out because your cause is attainable and shows promise.

Know Your Product

Emotional appeal can only get you so far. You must also prove that you know what you are talking about. You can’t convince anyone that your product is worth investing in if you seem unsure of it. Study every aspect related to the product prior to the presentation. Cover all the angles your investors might look at, and understand them well instead of just memorizing. Be ready to answer all sorts of questions in a detailed and knowledgeable manner. You will have only a short period of time to convince investors that your product is a “must-have,” and that leaves no time for mumbling and scratching your head.

Be Audible

There is no use of you speaking if your audience can’t hear you. Keep in mind that your voice, speech, and words must be clear enough to communicate your business proposal well. If investors can’t understand you, they’ll lose interest by the very first minute; and once you lose their interest, you are likely not to get it back.

Use Common Language

Chances are your possible investors might not even be in your business niche nor have the expertise you do. They will not understand the jargons and terminologies that might be common in your industry, and the last thing you want to do is alienate them. Use simple language, terms and common concepts they will be familiar with to make sure they clearly understand your pitch.

Be Structured

Audiences find a presentation that is all over the place very annoying, and investors don’t have time to try and piece together your points. Have a structured flow that explains the current market need, how your startup satisfies that need, and give proof that your startup solution is feasible. Do not bombard them with endless PowerPoint presentations and spreadsheets. Be precise and simple, about 10 slides will do, and make every slide count.

Provide an Exit Strategy

Investors are putting their money on your ideas in order to make profit. They will only provide financial backing where they see potential to make money. You need a strong conclusion that informs investors how they will get their money back. An exit strategy is what you need and it should be practical to show investors that the investment will result in profit and they will benefit from your idea.

The exit strategy is an essential part of a pitch which many entrepreneurs fail to propose to investors. Omitting this won’t make them see the benefits of your startup and they won’t venture to look further in your direction—so don’t forget to include this.

It is hard enough to get a meeting with investors; so when you have an opportunity to pitch, it is vital that you take advantage and make the best out of it. Pitching will always be a daunting task no matter how many times you do it, but with an amazing idea, a great business plan and lots of preparation, you’ll have a better chance of impressing the investors. When preparing for a pitch, always remember the above points so you could wow investors into giving you the financial backing you need to start or expand your business.

Matt Lloyd Mobe Tips: ‘Freemium’ Business

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Matt Lloyd Mobe Tips:The freemium business model, which blends the elements of “free” and “premium,” is gaining popularity among business owners. They are leveraging the concept to draw larger numbers of customers than they could if they didn’t have a free digital product to offer upfront.

In some cases, this strategy works great. In others, it’s a complete disaster. So, how do you know if freemium is right for your business?

Origins

To best answer this question, you should consider how the business model evolved.

Matt Lloyd Mobe Tips: Back in the day, the freemium model was pretty much only used by tech companies. Entry-level IT solutions, free apps, music services, VOIP offerings such as Skype—the whole idea was to offer an easy point of entry to the masses, with a plan to upsell a certain percentage of free users on the backend, thereby ensuring profitability.

Over time, the pricing model morphed a bit and expanded outside the tech realm. While marketing purists may take issue with applying the term freemium to other free content-driven mechanisms, such as inbound and content marketing offers, the result is largely the same: using a free product or service to attract customers who, hopefully, will pay for the premium upgrade.

This makes sense up to a point because the power of a freebie stems from having a high quality digital product that can be easily duplicated at low or no cost.

But there are two key factors that will determine whether or not the freemium model is good for your business:

  1. Your free product’s potential reach, and
  2. Your capacity for offering complementary products that can lock in profits

Reach

Obviously, the greater your free product’s reach, the more prospects and customers you’ll draw. And this larger influx should translate into a larger potential market for your upsell products—because the more people who know about these offerings, the greater the chances that they’ll buy them.

Upsell

Unfortunately, this is where the wheels can come off the wagon, even for tech companies that should know better.

Case in point: Box, a cloud storage file sync and share company. (Note: Box is the example of choice here because it’s publicly traded and there’s plenty of information available about it. But you could probably insert the more familiar Dropbox, which is privately held, and arrive at a similar conclusion.)

Other Uses

Matt Lloyd Mobe Tips: Of course, that’s not to say the freemium model doesn’t deliver. In many cases, it yields outstanding results. Your challenges when adopting such a model will usually come down to determining what should be offered for free, and what to do if your initial assessment misses the mark.

If you fail to draw in new users, for example, it’s probably a sign that your free offerings are not compelling enough, so you’d want to provide more (or better) free features.

On the other hand, if you’re gaining traffic but no one’s paying to upgrade, that could be a sign that your free offerings are too robust and you need to pare back.

As a business owner, it’s up to you to determine both your customers’ expectations and your willingness and ability to supply free and premium offerings that meet those expectations. To help stay on track, ask yourself the following six questions:

  1. What am I willing to provide for free?
  2. Am I communicating the value of my premium offer effectively?
  3. Do I know my ideal conversion rate?
  4. Do I fully grasp my product’s conversion life cycle?
  5. Are my freebie takers spreading the word about my product?
  6. Is my freemium model driving innovation in my business?

Whether or not the freemium model is right for your business will depend upon a number of factors. If you let the six questions above serve as your guide, you should be able to determine if this model will lead to sustainable success or if you should consider another approach.

Matt Lloyd Ideas :Lots of Clicks but No Opt-Ins?

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Matt Lloyd Training Ideas – In the scheme of things, plenty of clicks and no opt-ins isn’t such a bad problem to have. It’s a good indication that at least your ad is working. This narrows down what the possible problems are and how to fix them.

Consistency

Mobe Matt Lloyd Training Ideas – People like and want consistency. They want what they see and are more or less disappointed when what they get does not look like what was advertised to them. This was illustrated really well in Falling Down, a pretty dark American movie from the early nineties.

In it, Michael Douglas plays a man who has lost his family and his job and finally, it seems, his mind. In one scene, he goes into a burger place and orders lunch at gunpoint. When it arrives, it’s a “sorry, miserable, squashed thing”—nothing like the plump, juicy burger on the menu board.

I love movies. There was a time in my life, back in 2008 and 2009, when I watched a lot of them—two a night sometimes. Often, they were films I’d never heard of. I would watch a trailer and if it looked good, I’d download or stream the movie.

Sometimes, I’d bail out by half-hour into the film when I realized the trailer was more entertaining than the actual movie. Inconsistency.

The same kind of “bail out” can happen with your clicks and opt-ins. As an online marketer, you can create problems for yourself when you fail to maintain consistency throughout your sales funnel. This can show up one or more ways:

Copy: Your ad copy doesn’t correspond to your landing page copy. This applies strongly to ad headlines or email subject lines. If your ad headline says “Make Easy Money in Your Spare Time” and your landing page headline is “Free Ebook Shows You How to Generate Leads,” there’s a disconnection there. They’re two different things. People will quickly lose confidence and click away. Ensure there’s a consistency between them and, when unsure, make them identical.

Look and feel: The company colors, type font, images, tone of the copy, etc. are as important as the headline. For instance, don’t create a brand new ad that links to an old landing page with last year’s design, an outdated logo, etc.

Ensure each part of your sales funnel is consistent with the other parts.

Free and Valuable

In most cases, what people are trying to do is generate leads from whom they can promote their paid offers to. You can consider anyone who gives you some degree of contact information as a lead. But they don’t just give up their email address for nothing.

You’ve got to give them something of value. At MOBE, we give them access to a library of videos in which I answer the most pressing business questions new entrepreneurs and online marketers ask, updated almost daily. This is our “lead magnet.”

Your lead magnet may be a free e-book, report, e-course, consultation, or other valuable free item or service.

To know what’s valuable to your market, you’ve got to know your market: Who are your typical prospects? What are their deep desires? At MOBE, we know that our market is composed of people who want to work less and earn more, so we offer access to a free video that shows them how to make $1,000, $3,000, and $5,000 commissions working just 45 minutes a day.

Minimize the Risk

People don’t want to commit too much to someone they don’t know. Offering something valuable for free minimizes the risk—it’s free, after all. To minimize it even further, you’ve got to be careful with how much contact information you ask for.

For a downloadable lead magnet, people don’t mind giving their email address or their name and email. If it’s something substantial that has to be delivered by postal mail, you can ask for a mailing address. But people don’t want to risk giving too much information. So when you ask for too much information, get too personal, expect your opt-ins to go down.

This is not necessarily a bad thing. Some people use their opt-in form to prequalify their leads. For instance, top direct response copywriter Bob Bly only wants to give his free reports to prospects seeking a world-class copywriter, not to people who just want a free e-book. So, he asks a lot of questions about their copywriting needs and budget in his opt-in form.

Does It Get You Excited?

Your headlines (or email subject lines) exist to raise the reader’s curiosity and imply a benefit to them. That’s what gets them to click. But after they’ve clicked, the rest of the copy on your landing page or home page has to keep them reading, engaged, and encouraged to take action (opt-in, call you up, make a purchase, etc.).

Your offer has to be irresistible … even to you. Regardless if you wrote the copy or someone else did and it really excites you and makes you want the offer, it would probably excite others, too.

If you’re not getting opt-ins, it may just be that your offer is not exciting enough and needs to be reworded or rewritten.

Writing effective copy is an art and science anyone can learn about. There are plenty of good books out there about it and plenty of really good copywriting how-to articles on the MOBE website.